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SEM1 1.06 Questions Flashcards | StudBud
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SEM1 1.06 Questions
SEM1 1.06 Questions
32 terms
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Questions
32
Answers
1
Name/symbol
slogan
logo
copyright
endorsement
2
Which celebrity basketball player is not from North Carolina?
Michael Jordan
Kevin Garnett
James Worthy
Seth Curry
3
What team drafted Kobe Bryant?
Lornets
Bobcats
Hornets
Lakers
4
In what year did the Houston Texans join the NFL?
2003
2001
2004
2002
5
A brand that is highly recognized by potential customers?
brand awareness
naming rights
trademark
endorsement
6
What draft pick was Michael Jordan?
3
4
2
1
7
Organization or company that holds the rights to trademark property
royalties
slogan
licensor
brand loyalty
8
What do letters in the the acronym SCUBA stand for?
Self-Contained Underwater Breathing Association
Self-Contained Underwater Breaking Apparatus
Self-Contained Underwater Breathing Apparatus
Self-Constant Underwater Breathing Apparatus
9
A percentage of actual sales
brand image
trademark
slogan
royalties
10
Legal protection of original works
guarantee
copyright
licensor
endorsement
11
Perception of added value by a company? Nike has a lot of this.
brand equity
brand image
brand loyalty
brand awareness
12
Where did he move when he was six years old?
New York
L.A.
China
Italy
13
What is 2 Chainz real name?
Ta'Shaun Epperson
Tyler Epps
Tauheed Epps
Ta'Shuans Epps, II
14
Who is the only head basketball coach to win both NCAA national championship and an NBA title?
Bobby Knight
Roy Williams
Coach K
Larry Brown
15
Extent of the faithfulness
brand loyalty
copyright
brand image
brand awareness
16
What is Gucci Mane's real name?
Radric Davidson
Travis Davis
Radric Davis
Travis Davids
17
The process of signing the licensor and the licensee
brand loyalty
trademark
licensing agreement
sponsorship
18
A phrase that is easy to remember and represents a company
slogan
sponsorship
trademark
brand image
19
North Carolina Is Home To Which College That Has An Acceptance Rate Of 9%
Wake Forest
Duke
UNC
NC State
20
What is the most common type of pitch thrown by pitchers in baseball?
Curve ball
Fastball
Slider
Sinker
21
Bank of America on the side of the Panther's stadium is an example of what?
naming rights
licensor
endorsement
trademark
22
A symbol, design, or word used to identify a good or service and is registered with US Patent?
brand equity
brand image
trademark
brand loyalty
23
Testimonial from a celebrity recommending a product. This relationship is called what?
endorsement
logo
royalties
licensing
24
Agreement that allows a company to pay a fee to affiliate with that team or event is ___?
copyright
licensing
brand equity
sponsorship
25
How many games did it take the Warriors to defeat the Cavaliers in the 2017 NBA Finals?
7
4
5
6
26
What high school did Kobe attend?
Henry J. Cox High
Lower Merion High
Henry J. Cox High
Thomas Jefferson High School
27
What is Cardie B's real name?
Bella Almanzar
Belcalis Almanzar
Cardie Branston
Alli Cozar
28
What college did Shaq attend?
WSSU
LSSU
LSU
SLU
29
A company that gets permissions to make a trademarked property is called what?
lincesor
licensee
logo
sponsorship
30
Who was sent to the Hornets in exchange for Kobe, after 1996 draft?
Shaq
Vlade Divac
Nick Van Excel
Derrick Fisher
31
What football team had the biggest scoring comeback in the history of the Super Bowl?
Raiders (Super Bowl XI)
Bears (Super Bowl XX)
Patriots (Super Bowl LI)
Steelers (Super Bowl X)
32
Consumers beliefs about the company? Examples, affordable, high status, outlets, established...
brand equity
brand loyalty
slogan
brand image