Intro to Marketing Quiz - Functions, Marketing Mix, Promo

Question 1

Businesses that make money selling things they do for customers opposed to tangible items:

Accepted Answer

service

Question 2

Which of the following is NOT part of the marketing mix:

Accepted Answer

Profit

Question 3

involves getting the necessary information to make sound business decisions.

Accepted Answer

Market Research

Question 4

Involves deciding where and to whom products need to be sold in order to reach the final users.

Accepted Answer

Distribution

Question 5

Having a narrow group of customers that you are marketing to:

Accepted Answer

target market

Question 6

Tangible items that a businesses sell.

Accepted Answer

Goods

Question 7

is obtaining, developing, maintaining, and improving a product.

Accepted Answer

Product/Service Management

Question 8

Involves understanding the concepts and strategies used to develop a target market.

Accepted Answer

Market Planning

Question 9

is communicating with potential customers to inform, persuade, or remind them about a company.

Accepted Answer

Promotion

Question 10

Keeping customers happy while making a profit.

Accepted Answer

marketing concept

Question 11

is providing customers with goods and services they want.

Accepted Answer

Promotion, Selling

Question 12

All activities involved in getting product/service from producer to consumer.

Accepted Answer

marketing

Question 13

Activities that create awareness about a product/service/cause.

Accepted Answer

promotions

Question 14

is communicating with potential customers to inform, persuade, or remind them about a company.

Accepted Answer

Promotion

Question 15

dictates how much to charge for goods and services.

Accepted Answer

Pricing

Questions 15