What is the main goal of research ethics?

To protect participants' rights and ensure research integrity

What is the purpose of thematic analysis in qualitative research?

To identify and analyze recurring themes in textual data

What distinguishes cluster analysis from other methods?

It groups individuals based on similarities rather than variables

Which of the following correctly distinguishes between independent and dependent variables?

Dependent variables change due to changes in independent variables

Which of the following is an example of informed consent?

Letting participants decide after full disclosure

Synthesizing, analyzing, and appreciating accumulated knowledge

10.In what situations are qualitative techniques appropriate to be used?

When studying interactions within groups

In questionnaire design, which of the following is an example of a poorly worded question?

"Do you like movies or sports?"

What is meant by the term "validity" in research?

Extent to which a study accurately reflects the phenomenon being studied

Inductive research starts with:

Observations and then develops a theory

In quantitative research, what does a confidence level of 95% mean?

There’s a 95% chance that results fall within the estimated interval

What is “triangulation” in research methods?

Integrating two or more methods in a study

10.What are the two formats of questionnaire-based surveys?

Interview format and respondent-completion format

What is ontology in research?

The study of the nature of reality

What is the significance of the “operationalization” process in research?

It converts abstract concepts into measurable variables

What distinguishes a research question from a research hypothesis?

Research question is a question, but hypothesis is a statement to be tested

In what scenario is deception in research sometimes considered ethically acceptable?

When knowing the purpose would invalidate results and risks are minimal

In the experimental research design, what is the “control group”?

The group not exposed to the treatment

What should a research problem statement be ideally?

Theoretical, managerial, methodological, and contextual

Which of the following best describes secondary data?

Existing data originally collected for another purpose

Which of the following best defines a conflict of interest in research?

A situation where personal benefit may compromise objectivity

What is the primary function of grounded theory in qualitative data analysis?

Generate theory from collected data

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Revision Quiz-Marketing Research

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Questions 30

Answers

1
What is the main goal of research ethics?
To make research more expensive
To protect participants' rights and ensure research integrity
To collect data quickly
To speed up analysis
To prevent researchers from publishing results
2
What is the purpose of thematic analysis in qualitative research?
To test the null hypothesis
To verify data integrity
To apply probability theory
To calculate means and standard deviations
To identify and analyze recurring themes in textual data
3
What distinguishes cluster analysis from other methods?
It requires a control group
It assumes normal distribution
It uses only textual data
It only works for time-series data
It groups individuals based on similarities rather than variables
4
Which of the following correctly distinguishes between independent and dependent variables?
Dependent variables change due to changes in independent variables
Independent variables are influenced by dependent ones
Dependent variables influence independent variables
They are interchangeable in analysis
Independent variables are always numeric; dependent are categorical
5
. Which of the following tools is most commonly used for analysing statistical data?
SPSS
NVivo
ATLAS.ti
WordPress
Leximancer
6
5.Which type of research involves making judgments on the success or effectiveness of policies, programs, or practices?
Social science research
Explanatory research
Scientific research
Descriptive research
Evaluative research
7
Which of the following is an example of informed consent?
Publishing names of participants
Letting participants decide after full disclosure
Giving only partial information to participants
Observing subjects without permission
Hiding the purpose of the study permanently
8
What is scholarship?
Conducting empirical research
Developing new theories
Knowing the literature
Reviewing existing studies
Synthesizing, analyzing, and appreciating accumulated knowledge
9
10.In what situations are qualitative techniques appropriate to be used?
When quantification is required
When using secondary data
When making general statements about large populations
When studying interactions within groups
When conducting experiments
10
In questionnaire design, which of the following is an example of a poorly worded question?
"How often do you travel?"
"Have you ever used a travel agent?"
"What’s your opinion on public transport?"
"Do you like movies or sports?"
"Do you use the local library?"
11
In research, the research objectives, questions, and hypotheses must be aligned in wording and order.
False
True
12
What is meant by the term "validity" in research?
The ability of research to be repeated with the same results
The use of statistical analysis in qualitative research
Extent to which a study accurately reflects the phenomenon being studied
A researcher’s personal bias in conducting studies
The number of people surveyed in an experiment
13
Inductive research starts with:
A hypothesis and tests it using observations
Testing a null hypothesis
Observations and then develops a theory
A general theory and applies it to specific cases
Experimental manipulation in a laboratory
14
Which type of research seeks to explain why things are the way they are, using patterns and trends to make predictions?
Scientific research
Social science research
Explanatory research
Descriptive research
Evaluative research
15
In quantitative research, what does a confidence level of 95% mean?
Data must be re-tested five times
The hypothesis is guaranteed to be true
Results are correct 100% of the time
Only 5% of people responded to the survey
There’s a 95% chance that results fall within the estimated interval
16
What is “triangulation” in research methods?
Collecting data in three geographical locations
Using three researchers for validation
Integrating two or more methods in a study
A mathematical data modeling technique
A way to analyze data in three stages
17
10.What are the two formats of questionnaire-based surveys?
Experimental format and observational format
Online format and paper format
Case study format and cross-sectional format
Qualitative format and quantitative format
Interview format and respondent-completion format
18
10.What is the main advantage of observation in research methods?
It is easy to conduct
It requires minimal resources
It provides quantitative data
It is suitable for large populations
It is unobtrusive
19
What is the first step in the research process?
Developing a conceptual framework
Reviewing literature
Selecting a topic
Storing data
Deciding research questions
20
What is ontology in research?
The study of marketing strategies
A statistical research technique
The study of human behavior
A method of data collection
The study of the nature of reality
21
What is the significance of the “operationalization” process in research?
It finalizes research conclusions
It selects the journal for publication
It converts abstract concepts into measurable variables
It defines research ethics guidelines
It determines the budget allocation for each stage
22
What distinguishes a research question from a research hypothesis?
Research question is qualitative, whereas a hypothesis is quantitative
Research question has a conceptual framework, but hypothesis does not
Research question is a question, but hypothesis is a statement to be tested
A research question cannot have sub-questions, whereas a hypothesis can
23
In what scenario is deception in research sometimes considered ethically acceptable?
When it reduces costs
If it guarantees a high response rate
When anonymity isn’t required
If the participant consents post-study
When knowing the purpose would invalidate results and risks are minimal
24
........sampling divides the population into subgroups with similar characteristics and samples entire subgroups
Systematic sampling
Simple random sampling
Stratified sampling
Cluster sampling
Convenience sampling
25
In the experimental research design, what is the “control group”?
The group used for designing the questionnaire
The group consisting of non-human subjects
The group used to validate qualitative methods
The group receiving the experimental treatment
The group not exposed to the treatment
26
What should a research problem statement be ideally?
Contextual, theoretical, and factual
Methodological, theoretical, and contextaul
Managerial, theoretical, cultural, and basical
Theoretical, managerial, methodological, and contextual
Theoretical and managerial only
27
Which of the following is NOT a research paradigm?
Post-positivist
Experimental
Interpretive
Positivist
Pragmatism
28
Which of the following best describes secondary data?
Data collected specifically for the current research
Existing data originally collected for another purpose
Data from experiments conducted in a lab
Data collected by the researcher in real-time
Data collected through face-to-face interviews
29
Which of the following best defines a conflict of interest in research?
An error in data analysis
A situation where personal benefit may compromise objectivity
A participant’s refusal to cooperate
A disagreement between researchers
A delay in data publication
30
What is the primary function of grounded theory in qualitative data analysis?
Predict consumer trends
Generate theory from collected data
Develop statistical formulas
Test existing models
Create new hypotheses after testing

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