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Marketing Review
Marketing Review
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Marketing Terms Review
Flashcards
18 cards
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Questions
18
Answers
1
The term used to describe the set of tools a business uses to communicate
Promotional Mix
Marketing Mix
Promotion
Communication
2
"up to" is an example of...
small word
little word
weasel word
stealth word
3
Cheapest form of advertising
TV Ad
Newspaper Ad
billboard
Radio Ad
4
The BRAND NAME REVOLUTION is when marketers trained people to think in terms of ___
prices
brand equity
commodities
brand names
5
The use of Hershey's chocolate chips inside Betty Crocker cake mix is an example of
co-branding
trademark infringement
licensing
brand equity
6
What is NOT one of the 4 Parts of the Promotional Mix
Personal Selling
Promotional Selling
Advertising
Sales Promotion
7
Which of the 4 P's refers to creating a 50% off coupon?
product
price
promotion
place
8
What is sometimes referred to as the 5th "P" in the marketing mix?
people
program
pigs
pandering
9
If you company wanted to use another company's trademark for financial gains it would be...
licensing
co-branding
line extension
brand equity
10
Which of the 4 P's relates to warehouse inventory?
promotion
price
product
place
11
Which is NOT one of the 4 components to the Marketing Mix?
People
Price
Place
Product
12
A particular group of consumers at which a product or service is aimed.
Advertising
Promotion
Market
Target Market
13
People usually identify with brands that reflect aspects of their personality
true
false
14
The act of selling directly from the producer to the consumer, cutting out the middleman
Audience
Persuasion
Advertising
Direct Selling
15
activities used to establish and promote a positive relationship with the public
Personal Selling
Promotion
Public Relations
Advertising
16
Which of the 4 P's relates to packaging?
place
price
promotion
product
17
a market where there are multiple buyers buy only one supplier or seller
subsidy
tariff
one market
monopoly
18
The government tax placed on imported goods so that domestic producers can compete
subsidize
tariff
price
arbitary
