The best way to deal with rumors or criticism in your social media community is to:

addressrumors or criticism directly without removing it from the community

If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:

ignore negative posts or comments.

The rule of three states:

every presentation you create should have a beginning, a middle, and an end

Which of the following best describes a consideration objective?

Find people who might be interested in your products,

How can you keep your ad campaigns from becoming stale?

Createnew ad formats or variations on your best performers

The main goal of your social community must be:

two-waycommunication with your followers.

What does a Terms of Use policy specify?

the legal relationship between your company and customers

What is a content ratio?

The ratio of graphics to texts in your posts.

Which of the following is true about curating content?

It is faster to curate content than to create original content.

What is a social media funnel?

phases an audience member goes through when interacting with a company

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Social Media Strategist Exam Review 2

20 termsStudBud Administration356 plays

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
The best way to deal with rumors or criticism in your social media community is to:
addressrumors or criticism directly without removing it from the community
remove the rumor criticism as quickly as possible & post guidelines.
blockfollowers who make negatives posts
Use a good sense of humor but do not address it directly.
2
If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:
respond calmly and professionally.
react quickly.
ignore negative posts or comments.
delete the negative post or comment.
3
Which presentation format is the most popular, easy to manage and can establish a presenter as a leader in the industry?
Panel discussion
Interview
Single presenter
Demonstration
4
The rule of three states:
limitthe body of your presentation to three main points or concepts.
providea problem, a solution, and a result.
every presentation you create should have a beginning, a middle, and an end
express your concept, emphasize the concept, and make it memorable.
5
Which of the following is a qualitative metric?
Number of followers
Amount of brand awareness
Number of shares
Number of likes
6
How often should a company conduct a risk assessment?
Daily, at minimum.
Weekly, if allowed.
Annually, if not more.
Monthly, if possible.
7
Which of the following best describes a consideration objective?
Determine how many people saw your ad and then purchased
Increase awareness of your business or products by displaying ads
Determine keywords for targeting specific audiences
Find people who might be interested in your products,
8
There are four stages when conducting a risk analysis. Once a risk is identified, what stage occurs next?
Detect and destroy
Assess and evaluate
Manage and mitigate
Monitor and revise
9
How can you keep your ad campaigns from becoming stale?
Combine your ads with controversial messages to get attention.
Createnew ad formats or variations on your best performers
Rotate your ads on a weekly basis to see which ones are most popular.
Create ads that will require a response from competitors in your industry.
10
The main goal of your social community must be:
two-waycommunication with your followers.
promotingyour products and services to your followers.
discuss relevant topics and issues with your followers.
communicate likes and dislikes with your customers.
11
What does a Terms of Use policy specify?
how your company's logo and profiles are to be interpreted
how your company resources and materials are to be used
how your company handles, defines and escalates social media issues
the legal relationship between your company and customers
12
What is the term for a word, phrase, sound or image that a company uses to distinguish itself?
fair use
copyright
trademark
license
13
Which of the policies discusses acceptable social media behavior and an employee code of conduct?
Operational
Ethical
Acceptable use
Corporate
14
Which of the following is the largest risk a company might incur from social media?
Financial loss
Cybercrime
Legal issues
Reputation damage
15
What is a content ratio?
The ratio of customer posts to your posts.
The ratio of graphics to texts in your posts.
The ratio of Likes or Shares to your posts.
The ratio of how often you will post content.
16
Which of the following is true about curating content?
It is faster to curate content than to create original content.
Curated content decreases brand visibility and engagement.
Curatedcontent can only be used with established customers.
It is more expensive to curate content than to create original content.
17
Which question is answered during the Reporting and Refinement phase of a social media campaign?
Was the budget too small?
What type of tactics will be used to achieve the goals?
Why are you doing this campaign?
How long will the campaign run?
18
Which of these is answered by the question, "Why are you doing this campaign?"
The Metrics
The Goals
The Mission
TheStrategies
19
What should a social media campaign reinforce?
The social media strategy
The marketing strategy
The company culture
The organizational unit strategy
20
What is a social media funnel?
phases that help you determine which social media posts are effective
steps created to make social media material that match your ideal persona
It is an organized process to help you create one or more "personas"
phases an audience member goes through when interacting with a company

Social Media Strategist Exam Review 2 Flashcards | StudBud

Social Media Strategist Exam Review 2

20 termsStudBud Administration356 plays

Social Media Strategist Exam Review 2

Flashcards20 cardsFPractice quizPHost liveL

Questions 20

Answers

1
The best way to deal with rumors or criticism in your social media community is to:
addressrumors or criticism directly without removing it from the community
remove the rumor criticism as quickly as possible & post guidelines.
blockfollowers who make negatives posts
Use a good sense of humor but do not address it directly.
2
If you are alerted to or happen to find negative comments about your company, the one thing you should never do is:
respond calmly and professionally.
react quickly.
ignore negative posts or comments.
delete the negative post or comment.
3
Which presentation format is the most popular, easy to manage and can establish a presenter as a leader in the industry?
Panel discussion
Interview
Single presenter
Demonstration
4
The rule of three states:
limitthe body of your presentation to three main points or concepts.
providea problem, a solution, and a result.
every presentation you create should have a beginning, a middle, and an end
express your concept, emphasize the concept, and make it memorable.
5
Which of the following is a qualitative metric?
Number of followers
Amount of brand awareness
Number of shares
Number of likes
6
How often should a company conduct a risk assessment?
Daily, at minimum.
Weekly, if allowed.
Annually, if not more.
Monthly, if possible.
7
Which of the following best describes a consideration objective?
Determine how many people saw your ad and then purchased
Increase awareness of your business or products by displaying ads
Determine keywords for targeting specific audiences
Find people who might be interested in your products,
8
There are four stages when conducting a risk analysis. Once a risk is identified, what stage occurs next?
Detect and destroy
Assess and evaluate
Manage and mitigate
Monitor and revise
9
How can you keep your ad campaigns from becoming stale?
Combine your ads with controversial messages to get attention.
Createnew ad formats or variations on your best performers
Rotate your ads on a weekly basis to see which ones are most popular.
Create ads that will require a response from competitors in your industry.
10
The main goal of your social community must be:
two-waycommunication with your followers.
promotingyour products and services to your followers.
discuss relevant topics and issues with your followers.
communicate likes and dislikes with your customers.
11
What does a Terms of Use policy specify?
how your company's logo and profiles are to be interpreted
how your company resources and materials are to be used
how your company handles, defines and escalates social media issues
the legal relationship between your company and customers
12
What is the term for a word, phrase, sound or image that a company uses to distinguish itself?
fair use
copyright
trademark
license
13
Which of the policies discusses acceptable social media behavior and an employee code of conduct?
Operational
Ethical
Acceptable use
Corporate
14
Which of the following is the largest risk a company might incur from social media?
Financial loss
Cybercrime
Legal issues
Reputation damage
15
What is a content ratio?
The ratio of customer posts to your posts.
The ratio of graphics to texts in your posts.
The ratio of Likes or Shares to your posts.
The ratio of how often you will post content.
16
Which of the following is true about curating content?
It is faster to curate content than to create original content.
Curated content decreases brand visibility and engagement.
Curatedcontent can only be used with established customers.
It is more expensive to curate content than to create original content.
17
Which question is answered during the Reporting and Refinement phase of a social media campaign?
Was the budget too small?
What type of tactics will be used to achieve the goals?
Why are you doing this campaign?
How long will the campaign run?
18
Which of these is answered by the question, "Why are you doing this campaign?"
The Metrics
The Goals
The Mission
TheStrategies
19
What should a social media campaign reinforce?
The social media strategy
The marketing strategy
The company culture
The organizational unit strategy
20
What is a social media funnel?
phases that help you determine which social media posts are effective
steps created to make social media material that match your ideal persona
It is an organized process to help you create one or more "personas"
phases an audience member goes through when interacting with a company