Which is an appropriate characteristic for a firm’s selling policies?

Enforced with reasonable firmness

How does the use of grades and standards affect the buying and selling process?

It lets customer buy without inspecting items themselves

Why do companies use warranties and guarantees?

To protect the producer and seller

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Marketing Unit 2

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unit 2 marketing concepts

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Questions 10

Answers

1
Which is an appropriate characteristic for a firm’s selling policies?
Open to interpretation
Based on the salesperson’s status
Enforced with reasonable firmness
Not subject to change
2
Which is an internal factor that might have an effect on a business’s selling policies?
Popular products
Research efforts
Customer wants
To control expenses
3
Products are graded by nongovernmental agencies, the grade is considered from what category?
Occasionally
Center of Concern
Voluntary
Human Rights Watch
4
What antitrust regulatory act would prevent a business from offering discounts to who it chose?
Robinson-Patman Act
Clayton Antitrust Act
Federal Trade Commission Act
Sherman Antitrust Act
5
How can a company change the way that their image is viewed by the public?
Training its employees
Updating their brand promise
Conduct a competitor analysis k
Revamp the employee handboo
6
What probably happens to a business if it continuously fails to deliver on its brand promise?
Your sales will increase
Your sales will drop
Competitors will receive your clients
Lose creditability
7
What should a salesperson remember to do during the closing phase of the selling process?
Make a brand promise
Follow up to make sure the product is satisfactory
Ask the customer to buy
Secondary research
8
Why do professional organizations set standards?
to establish market control
to attract group activites
to promote product safety
to influence the market
9
How does the use of grades and standards affect the buying and selling process?
It lets customer buy without inspecting items themselves
Sales people can suggest products with customer wants
It enables businesses to set high prices.
It provides product information on unsafe products.
10
Why do companies use warranties and guarantees?
To improve sales
To collect customer feedback
To protect the producer and seller
As a brand promise

Marketing Unit 2 Flashcards | StudBud