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Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #2 Flashcards | StudBud
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Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #2
Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #2
20 terms
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StudBud Administration
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Chapter 17 questions and trivia questions
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
Trade shows are events that businesses can showcase their products to retailers and wholesalers
False
True
2
How many pennies are in 1 Million dollars?
10 Million
1 Million
1,000,000
100 Million
3
Trade promotions would be considered business-to-business. (B2B)
false
true
4
Complete the lyrics of the most popular song of 2019.
I'm gonna take my horse to _____________
the rodeo
the old town road
the big ol' farm
the deep green valley
5
Special price discount that is given as an incentive to wholesalers and retailers?
sweepstake
promotional allowance
rebate
slotting allowance
6
PoP stands for
Point of Preview
Point of Payment
no such thing
Point of Purchase
7
Businesses use _________ promotion to convince consumers to buy their goods & services.
Institutional Promotion
Product Promotion
Trade Promotion
Not this choice
8
What is a form of
non-personal
promotion
Door-to-Door Sales
Telemarketing
Cold call sales
Advertising
9
Contests require
"no skill"
and Sweepstakes require
a "skill"
true
false
10
Amazon awarding points to buyers is considered an "online loyalty" program
false
true
11
Dante calls all of his previous clients to ask if they are interested in a new product
Advertising
Direct Marketing
Sales Promotion
Personal Selling
12
Victoria Secret emails their customers with details about an upcoming sale
Sales Promotion
Direct Marketing
Personal Selling
Advertising
13
Point of Purchase displays can be found by the cash registers.
false
true
14
Having a coca-cola product on "Dancing with the Stars" is considered
physical placement
product placement
cola placement
item placement
15
What phrase does Post Malone have tattooed under his eyes?
Always tired
Home Alone
I'm hungry
Postman Pat
16
Finish the lyrics from Let it Go:
"And the fears that once controlled me, ________________
"
I will never fall
Will never make me crawl
Can’t get to me at all
I'll breakdown every wall
17
Which is the largest state in the United States of America?
California
Texas
Alaska
Florida
18
____________ is used to create a favorable image for business?
Advertising
Promotion
Public Relations Adviser
Institutional Promotion
19
Businesses have the least control over which type of promotion?
direct marketing
publicity
advertising
personal selling
20
Marketing program that rewards customers by offering incentives for repeat purchases
reputation marketing
client marketing
loyalty marketing
goodwill marketing
