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Basic Marketing Concepts Flashcards | StudBud
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Basic Marketing Concepts
Basic Marketing Concepts
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Questions
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Answers
1
Which of the following is an example of
behavioral segmentation
?
Creating a product line based on different cultures’ values
Categorizing consumers based on age and gender
Tracking how often consumers buy a product and grouping them accordingly
Grouping customers by their region and climate
2
Which of the following is a behavioral segmentation criterion?
Income
Age
Education level
Brand loyalty
3
In which phase of the product life cycle are the promotional costs typically the highest?
Introduction
Decline
Maturity
Growth
4
In the buying decision process, which role suggests a purchase?
Decider
Buyer
Initiator
Influencer
5
What is the
market window
in international marketing?
A time period during which a product or service has chances to succeed
A strategy to introduce products in emerging markets
A method of product pricing based on competitor analysis
A segment of the market defined by a specific consumer group
6
Which of the following is NOT a stage in the product life cycle?
Decline
Introduction
Innovation
Growth
7
Which of the following is an example of a psychographic segmentation variable?
Social class
Household size
Income
Region
8
Which type of decision-making process is driven by emotions and often involves low-cost products?
Impulsive decision
Extended decision
Limited decision
Routine decision
9
What type of promotional mix involves direct interaction with the consumer to influence a purchase?
Personal selling
Advertising
Sales promotions
Public relations
10
What is the term for adjusting a product to satisfy the specific needs of different market segments?
Product placement
Branding
Market segmentation
Product differentiation
11
In market segmentation, what term refers to a highly specialized subset of a larger segment?
Target market
Consumer cluster
Market window
Market niche
12
Which of the following is NOT a criterion for segmenting consumer markets?
Technographic
Demographic
Psychographic
Geographic
13
Which term refers to a group of consumers who respond similarly to marketing actions?
Target audience
Market window
Market segment
Niche
14
Which is NOT typically a characteristic of
product adaptation
?
Creating entirely new products for each market
Adjusting product design to comply with local regulations
Altering product features to suit cultural preferences
Modifying packaging to align with local standards
15
Which strategy involves creating unique product features to make it stand out from competitors?
Mass marketing
Product differentiation
Niche marketing
Market segmentation
16
What is the correct order of the phases in the product life cycle?
Introduction, Maturity, Growth, Decline
Introduction, Growth, Maturity, Decline
Growth, Decline, Maturity, Introduction
Introduction, Maturity, Growth, Decline
17
In the decision-making process, which role suggests the initial idea of purchasing a product?
User
Influencer
Initiator
Buyer
18
What is the primary goal of marketing communications?
To stimulate dialogue with a target audience
To develop customer feedback loops
To create new products
To increase manufacturing efficiency
19
A consumer buys a product and later questions whether it was the right decision. This is known as:
Decision paralysis
Buyer’s remorse
Cognitive dissonance
Post-purchase rationalization
