Business Essentials - Ch. 8-10

Choosing the way customers can locate, obtain, & use products/services is which function of marketing?

The first step in the career planning process is:

Communicating information about products/services to potential customers is which function of marketing?

Setting and communicating the value of products and services is part of which function of marketing?

T/F: A Target Market is a group of consumers with similar wants/needs that you are targeting

The route a product follows & the businesses involved in moving the product is known as:

Communicating directly with potential customers to determine & satisfy needs is which function of marketing?

T/F: The product going straight to the consumer from the producer is a Direct channel

A goal for work that’s fulfilled through an occupation or series of occupations is called a(n):

T/F: Advertisements directed at many people at the same time are called personalized promotions

Which of the following is NOT a reason marketing is important for businesses?

T/F: Physical Labor jobs that require more hands on work is considered to be a white collar job

A company's plan that identifies how we use marketing to achieve its goals is called:

When looking at parts of a product, customers being offered choices of features like color, size, etc. are known as:

Transportation, health care facilities, and insurance companies are examples of:

All of the following are factors in identifying and breaking down services except for:

The last step in the career planning process is:

Which of the following is the formula for choosing the correct pricing of a product?

Which of the following is a benefit of workplace diversity?

The design & development of products/services that meet consumer needs fits in which function of marketing?

The four key elements of the Marketing Mix are:

To obtain, manage, and use marketing information to improve decision making is which function of marketing?

Businesses/industries that are increasing in popularity & are experiencing growth are called:

A task or series of tasks that are performed to provide a good or service is called a(n):

Budgeting for marketing activities & getting funds for operations falls under which function of marketing?