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Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies Flashcards | StudBud
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Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies
Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies
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#17 Marketing Essentials
Flashcards
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Questions
60
Answers
1
Direct marketing is
e-marketing
mail
social media
all are correct
2
Products earned & given through contests or as sweepstakes awars
premiums
incentives
promotional tie-ins
publicity
3
Contests require
"no skill"
and Sweepstakes require
a "skill"
true
false
4
What type of promotion is: Newspaper ad assuring customers that the company has a safe product
Direct Promotion
Product Promotion
Push Policy
Institutional Promotion
5
A car salesman shows a young couple their selection of new convertibles
Public Relations
Personal Selling
Sales Promotion
Direct Marketing
6
What tactic do Public Relation Professionals use?
Advertising
Smear
Publicity
Promotion
7
What are cross-promotions and cross-selling campaigns?
Promotional Tie-ins
Incentives
Premiums
Coupons
8
What encourages customers and prospects to buy a product or service?
Coupons
Consumer Promotions
Trade Promotions
Premiums
9
Low-cost premiums given away at special events
zone builders
lane builders
traffic builders
highway builders
10
Another name for cross promotion is cross selling
false
true
11
What does business use to convince prospects to select their products instead of other brands?
Product Promotion
Marketing
Institutional Promotion
Advertising
12
A pre-written story about a company, etc., that is sent to the media
advertising
publicity
institutional promotion
news/press release
13
What is persuasive communication?
Institutional Promotion
Product Promotion
Marketing
Promotion
14
Kevin Johnson is the CEO of
Wal-Mart
Xerox
JC Penney
Starbucks
15
There are _____steps of the promotional mix
6
3
5
4
16
Which of the following is not Personal Selling:
Car Salesman
Telemarketing
E-Commerce
Door-to-Door Sales
17
Trade promotions would be considered B2B
false
true
18
What is sent out to certain media outlets?
Media Memos
News Releases
Promotions
Media Advertising
19
What is used to promote many products because they create customer excitement?
Incentives
Tie-ins
Coupons
Premiums
20
Personal selling required direct contact
false
true
21
One can major in this in college
Sales Promotion
Product Promotion
Public Relations
Advertising
22
Free gifts placed in product packaging are called
free gifts
favor gains
free packs
factory packs
23
A news release is the same as a press release
true
false
24
Loyalty programs are offered by
all are correct
speedway
giant eagle
starbucks
25
The public relations department issues
news releases
all are correct
handles damage control
creates favorable image
26
Combination of different types of promotion
product promotion
direct marketing
public relations
promotional mix
27
What enables an organization to influence a target audience?
Public Relations
News Releases
Direct Marketing
Sales Promotions
28
Yahoo awarding points to buyers is considered an "online loyalty" program
true
false
29
Manufacturer to get distribution channel members to purchase products.
pull concept
customer concept
push concept
consumer concept
30
Gamestop emails their followers about new game release dates
Public Relations
Direct Marketing
Advertising
Sales Promotion
31
Marketing program that rewards customers by offering incentives for repeat purchases
goodwill marketing
loyalty marketing
reputation marketing
client marketing
32
Having a coca-cola product on "Dancing with the Stars" is considered
product placement
cola placement
physical placement
item placement
33
What entitles customers to cash discounts on goods and services?
Tie-ins
Coupons
Premiums
Incentives
34
What is designed to get support for a product from manufactures?
Trade Promotions
Coupons
Premiums
Consumer Promotion
35
Kay's Jewelry Store offers its employees a $50 gift card to the first person to sell 5 watches
Sales Promotion
Public Relations
Advertising
Personal Selling
36
What is a form of non-personal promotion
Marketing
Direct Marketing
Advertising
Promotion
37
Sam's Club offers customers free food samples of their products.
Sales Promotion
Personal Selling
Advertising
Direct Marketing
38
Which type of marketing is targeted to a specific group of prospects?
Product Marketing
Institutional Marketing
Direct Marketing
Price Marketing
39
PoP stands for
Point of Payment
Point of Purchase
no such thing
Point of Preview
40
What are incentives that encourage customers to buy?
Push Policy
Trade Policies
Pull Policy
Sales Promotions
41
This is a copywriting acronym
ADDA
ADIA
AIDA
AIDI
42
Placement is
inexpensive
costly
newsworthy
free
43
What directs promotions toward the consumer?
Fall Policy
Raise Policy
Pull Policy
Push Policy
44
What is a low cost item given to customers at a discount?
Markets
Promotions
Premiums
Coupons
45
What represents all marketing activities, other than personal selling?
Sales Promotion
Sales Promotion
Personal Selling
Release Promotion
46
____________ is used to create a favorable image for business?
Public Relations Adviser
Advertising
Institutional Promotion
Promotion
47
Directs promotion to potential consumers or relies on advertising geared to consumers
push concept
customer concept
consumer concept
pull concept
48
What type of promotion is: Newspaper ad about a company's diverse employees.
Sales Promotion
Product Promotion
Institutional Promotion
Trade Promotion
49
Disney World & Southwest Airlines offering a great deal for the customer is considered a
promotional tie-in
promotional escape
promotional relations
promotional mix
50
Point of Purchase can be the "checkout" at Target and/or Kohls
false
true
51
Companies and non-profits rely on promotion to attract customers
false
true
52
Victoria Secret emails their customers with details about an upcoming sale
Advertising
Direct Marketing
Personal Selling
Sales Promotion
53
Low-cost items given away free to customers with a purchase
incentives
premiums
publicity
promotion
54
Bed Bath & Beyond puts coupons in the Sunday Newspaper.
Sales Promotion
Direct Marketing
Advertising
Public Relations
55
A news release refers to any activity designed to create goodwill toward a business
true
false
56
Which one of these is not a part of the Promotional Mix:
Sales Promotion
News
Advertising
Personal Selling
57
Dante calls all of his previous clients to ask if they are interested in a new product
Sales Promotion
Direct Marketing
Advertising
Personal Selling
58
What uses a mix of personal selling, advertising, and buying discounts?
Push Policy
Pull Policy
Raise Policy
Fall Policy
59
What type of Promotion is: radio commercial about a new car
Product Promotion
Institutional Promotion
Promotional Mix
Publicity
60
Paid
form of nonpersonal promotion of ideas, goods & services by an identified sponsor
incentive
promotion
promotional mix
advertising
