MARK 201: Final Exam Review

What is the first step in creating a customer value-driven marketing strategy?

Primary data is information already collected for another purpose, often used to save time and money.

Location‑based targeting in mobile marketing primarily relies on:

Which of the following is not a typical reason products fail in the market?

A line extension involves:

What does the term subculture refer to in consumer behavior?

The core customer value is the most basic level of a product that addresses what the buyer is really buying.

Which research objective would be most appropriate when a company wants to test a new pricing model’s impact on sales?

Which of the following is an example of owned media?

What is the primary purpose of a Marketing Information System (MIS)?

On‑site SEO involves optimizing which of the following website elements?

Which company action represents partner relationship management?

A pure service differs from a product in that it is:

Penetration pricing sets a high initial price to maximize margins before competitors enter the market.

In multichannel distribution systems, a company:

Which pricing model is characteristic of SEM campaigns?

Which of the following is a major concern of the technological environment?

What is the primary goal of Search Engine Optimization (SEO)?

Which type of consumer buying behavior involves low involvement and significant brand differences?

Which of the following best defines a product in marketing?

What is the core idea behind global marketing?

What is the key difference between standardized and adapted global marketing?

What is a marketing channel?

A convenience product is typically characterized by:

During the decline stage of the PLC, a company may choose to:

A customer value-based pricing strategy begins by:

Which company action reflects consumer-oriented marketing?

A SWOT analysis helps a company evaluate its internal strengths and weaknesses, external opportunities and threats.

A marketer shifting strategy due to a carbon tax policy is responding to which macroenvironmental force?

A company sourcing ideas from employees, customers, and competitors is engaging in:

What is the “whole-channel view” in global distribution?

Which data source is already existing, collected for another purpose, and often used to save time and money?

A company offering lower-cost versions of its products in developing countries is addressing:

A pricing strategy where different prices are set for different customer segments based on age or location is known as:

The final step of the marketing process focuses on:

Which of the following best defines a company’s microenvironment?

A company that builds relationships by understanding and delighting consumers rather than just pushing a product follows

A brand like Red Bull, known for excitement and energy, would best fit which brand personality trait?

What is a major ethical concern in online behavioral tracking?

Which of the following best describes Search Engine Marketing (SEM) compared to SEO?

Which of the following is not one of the five sustainable marketing principles?

Which of the following is NOT part of the five core marketplace concepts?

Which of the following causes channel conflict?

What is the main objective of penetration pricing?

Without raising your bid, you can improve a search ad’s ranking by:

The process of selective distribution involves:

What is CRM?

The societal marketing concept balances company profits, consumer wants, and:

Which analytics type measures likes, shares, comments, reach, and engagement on social platforms?

If a company reduces prices temporarily to boost short-term sales, it is using:

Which public group would monitor a company’s social responsibility and ethical practices?

Which global market entry strategy typically involves the least risk and investment?

Which of the following is a benefit of using intermediaries?

What is the purpose of idea screening?

What is the primary goal of marketing, according to the five-step marketing process?

What type of marketing environment factor caused companies like Kodak and Sears to lose leadership?

Which of the following represents a strong, meaningful value proposition?

What role does packaging play in marketing?

What is the core goal of sustainable marketing?

Dynamic pricing is best described as:

Cognitive dissonance refers to a customer’s positive emotions immediately after a purchase.

When a customer wants a Tesla instead of just “transportation,” it represents which marketing concept?

According to Maslow’s hierarchy of needs, which of the following would best represent a product targeting esteem needs?

What is the goal of integrated marketing communications (IMC)?

The primary goal during the growth stage of the PLC is to:

Direct distribution channels involve intermediaries like wholesalers and retailers.

What is the main goal of differentiation in the marketing strategy?

A strategic planning concept that considers company needs, consumer satisfaction, and societal welfare is:

Intermarket segmentation allows companies to:

What is generational marketing?

What is brand equity?

Generational marketing involves tailoring marketing to life stages and values associated with specific age cohorts.

In Google’s E‑A‑T guidelines for on‑site SEO, the “T” stands for:

In experimental research, A/B testing is used to:

A firm that identifies a small segment with specialized needs and serves it well is using:

Which mobile marketing tactic involves sending direct alerts to users’ devices?

In the AIDA model, which stage refers to getting consumers to want your product?

IKEA working closely with 1600+ suppliers to ensure low cost and high quality is an example of managing the:

A direct marketing channel involves:

During which stage of the PLC does market saturation and price competition typically peak?

Which of the following strategies would best build brand loyalty?

Which strategy would be most appropriate when customer needs are highly similar across countries?

In the communication process, the person who sends the message is known as the:

What is horizontal marketing?

Which of the following is not an off‑site SEO strategy?

A proactive company in the marketing environment will:

A brand's use of emotional storytelling and authenticity in social media is an example of:

The societal marketing concept holds that companies should also the long-term interest of society.

Push strategy focuses on:

Which of the following is a social influence that can strongly affect consumer decisions?

Which of the following best describes big data?

Which of the following is a potential risk of competitive-based pricing?

What is the first stage in the consumer decision-making process?

Service variability refers to:

What is the term for discomfort felt after a purchase when expectations don’t match experience?

Which of the following best describes positioning?

What is a value proposition?

Dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors is called:

Which of the following best defines price in a marketing context?

Which of the following is not a reason companies expand into global markets?

Which strategy involves tailoring products and marketing programs to the needs of specific individuals or locations?

Which of the following is not one of the four main factors influencing consumer behavior?

A company that targets several market segments and designs separate offers for each is practicing:

What is the biggest challenge marketers face when working with big data?

A focus group is best described as:

The marketing concept focuses on pushing products to consumers regardless of their needs.

Vertical marketing systems (VMS) are designed to:

Which of the following is an example of psychological pricing?

Which element is not part of the traditional promotion mix?

A franchise is an example of which type of VMS?

Which of the following is not a valid basis for market segmentation?

In the test marketing stage, a company is most likely to:

What does consumerism advocate for?

Which of the following is a criticism of traditional marketing addressed by sustainable practices?

What is a major pricing challenge in global markets?

Which of the following is not one of the three levels of product?

Environmentalism in marketing focuses on:

Which stage of the product life cycle (PLC) is characterized by slow sales and high investment costs?

Who is considered the most important actor in a company’s microenvironment?

Which pricing strategy is most appropriate for new products with high perceived value?

Differentiated marketing targets one specific market segment with a single marketing mix.

Which marketing philosophy focuses on balancing company profits, consumer satisfaction, and societal well-being?

Which personal factor includes the AIO model (activities, interests, opinions)?

Which of the following is an example of cause-related marketing?

What is the key risk of using an undifferentiated marketing strategy?

Personal selling is especially effective for:

What is a key advantage of using survey research in marketing?

The primary function of an intermediary in a marketing channel is to:

In consumer perception, what does selective distortion mean?

What is the first step in the new product development process?

Which term refers to the total number of product lines a company offers?

What is the biggest advantage of digital marketing?

Concept testing is used to:

According to the customer relationship matrix, what type of customer has high profitability and high loyalty?

A company using cost-based pricing starts with:

Which of the following best describes the concept of "marketing myopia"?

Which generational cohort in Canada is known for being digital-first, diverse, and socially conscious?

The principle of sense-of-mission marketing encourages companies to:

Which of the following best defines public relations (PR)?