SEM 1 - 1.00 to 1.06 review

Which of the following helps create excitement and enthusiasm that makes the game what it is?

A person responsible for matching up co's with events to reach a target market has a career in

The basis for the licensing process is

When an expansion team is established in a community, the economic impact might result in

What are royalties?

Which of the following is an ex. of a celebrity endorsing an event by being associated with it:

Team-related factors that affect brand equity include

Athletes are often considered to be particularly effective promoting products related to their

This involves writing press releases and organizing news conferences for a sport organization:

Professional sports teams benefit their surrounding community by

The team name, mascot, and logo are elements that a sport/event org uses to create and maintain

The outcome of a match is uncertain, so many fans are motivated by the game's __________ value.

Which of the following is an example of a licensed product:

The football team went to states LY. This year they didn't make the playoffs. This is ________

The income from sales tax, parking fees, food-service tax,and amusement tax is ________ impact.

Which of the following usually is a characteristic of the sport/event industry

Which is an example of marketing a sport event?

Which mktg activitiy involves responsibility for a sport organization's licensing activities:

A characteristic of event marketing involves promoting and selling a(n)

One of the primary reasons that people are motivated to attend arena football games is the

You're marketing a new Lexus.You're in charge of advertising. What would be your responsibility

Promoting/selling something that is immediately consumed and can't be resold is ____ marketing.

A characteristic of an event is that it is produced and consumed

A reason that colleges sell the naming rights for new football stadiums or arenas is to

The NCAA and PBA are examples of?

A baseball game broadcast on the radio is an example of

A celebrity who is paid to use a product during a lengthy TV commercial is giving a(n)

Which of the following statements is true regarding sports marketing:

Wrigley Field has earned a rep as one of the best places to watch a MLB game. This is brand

What can a sports organization offer a business to encourage that business to sponsor an event?

A primary reason that businesses buy the naming rights to sport/event facilities is because it

Most sport/event products are classified as

Sports marketers have an advantage over licensors in the international marketplace because

The core benefits to customers who purchase sport products includes entertainment,health, and

Mark enjoys ball games because of memories with his dad. What factor motivates Mark to attend?

For professionals, the game is often...

A celebrity in an ad for Coke, wearing Nike's, and holding a Slim Jim is an example of

A unique characteristic of the sport industry is that it seeks to attract markets that