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Marketing ICT Flashcards | StudBud

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Marketing ICT

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Questions 6

Answers

1
What is the main appeal of travel review sites such as Trip Advisor?
the amount of information
the perceived subjectivity of others
the perceived objectivity of others
the perception of value for money
2
Which 3 concepts make up the PIB approach?
Place, Image & Brand
Positioning, Image & Benefits
Place, Influence & Branding
Positioning, Image & Branding
3
How can a DMO mainly use Social Media?
to integrate all of their marketing activites
to collect user-generated information
to do personal selling
All of the above
4
What is the P "Place" more commonly know as in Tourism marketing?
The destination
Geograhpy
Advertising
Distribution
5
What has historically been the main role of a DMO website?
Source of information
E-commerce
Building relationships with all stakeholders
Positioning and branding
6
ICTs are mainly connected with:
Sales promotion
Advertising
Public relations
Digital marketing