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Midterm Review (Fall 2020) Flashcards | StudBud
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Midterm Review (Fall 2020)
Midterm Review (Fall 2020)
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Answers
1
What does
U.X.
stand for?
Unique Experience
Unique Interface
User Interface
User Experience
2
What are
objectives
?
Specific measurable indicators if a goal has been met
Broad general outcomes
Specific actions steps taken
A plan of action designed to achieve a goal
3
What is Affiliate Marketing?
Consumers who get a discount when they buy a recommended product
Publishers who recommend a brand based off their actual opinion
Publishers who make money off their own branded products
Publishers who receive a percentage of sales for recommending a brand
4
What is
newsjacking
?
Basing a blog post off of a trending topic
Hijacking your blog to break important news in your industry
All of the above
Adding your thoughts and opinions into breaking news stories
5
Why is creating
SEO
-rich content a better investment than Google AdWords?
Heatmaps of Google's homepage show no one looks at the ads
The benefit of AdWords runs out as soon as your budget does
AdWords don't guarantee you'll show up on the first page of search
Blogs lose their credibility over time
6
What is a
long-tail keyword
?
Less competitive keywords
All of the above
More descriptive keywords
Keywords extremely relevant to your business objectives
7
What are
psychographics
?
The digital skills of a particular audience
Explains "who" the group is
Statistical data in relation to a particular group
Data sets that explain "why" people do what they do
8
What is a
brand
?
A logo or tagline
A product or service
An entire experience
What your customers say about you
9
What are the four steps of creating a
public relations plan
?
Research, Action, Promoting, Evaluation
Research, Planning, Execution, Promotion
Research, Action, Implementation, Promotion
Research, Planning, Implementation, Evaluation
10
What is a
URL
?
All of the above
What you enter into a search bar to go directly to a web page
The address of a web page
Stands for Uniform Resource Locator
11
What are the characteristics of the
Long Tail Theory
?
All of the above
Not lumping products into a one-size-fits-all container
A shift in focus from mass to niche
Moving from narrow to wide product selection options
12
What is the best way to learn about buyers and develop
buyer personas
?
Send out a survey
Interview your current buyers
Read what your buyers read
Research generational traits
13
What is the
3-to-1 Rule
when building a content strategy?
3 "news" posts to every 1 "marketing" post
3 "marketing" posts to every 1 "informational" post
3 "give" posts to every 1 "get" post
3 "inspirational" posts to every 1 "aspirational" post
14
What does
C.T.R.
stand for?
Click Through Review
Call to Review
Consumer to Review
Click Through Rate
15
What's the best way to make your
blog
stand out from the millions of other blogs out there?
Discuss a wide variety of topics
Invest in Google AdWords
Create consistent content every day
Find a niche
16
What are the
Three "R's"
of measuring influence?
Relevance, Radius, Response
Relationships, Radius, Resonance
Relationships, Reach, Response
Relevance, Reach, Resonance
17
In which
web era
was the internet a one-way, "read-only" communication channel?
Web 1.0
Web 3.0
None of the above
Web 2.0
18
What does
S.E.R.P.
stand for?
Search Engine Recommendation Plan
Search Engine Results Page
Service Experience Results Plan
Service Experience Recommendation Plan
19
T/F:
According to your book stock photos work better for websites than images of real people and situations
False: Stock photos aren't reality and can create distrust with buyers
True: Stock photos are made to be perfect & help project a certain image
20
What is one of the most important things
publishers of good content
do first?
Decide what online channels they want to use
Designate a spokesperson
Create a content strategy
None of the above
