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Introduction to marketing 1 Flashcards | StudBud
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Introduction to marketing 1
Introduction to marketing 1
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key concepts of marketing including promotion
Flashcards
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1
The product life cycle has the following stages
introduction, growth, decline, plateau
innovation, line extension, plateau, decline
none of the above
idea generation, test market, release
2
The core concept of marketing is
exchange
sales
advertising
profit
3
The technique of dividing a mixed market into several sub-markets, which each being similar is
stratification
aggregation
segmentation
marketing intelligence
4
Which of the following is closest to the idea of the marketing concept
only paying in cash allowed
longer shopping hours to cater for shoppers working long hrs
limit the number of stores
increase the level of advertising
5
The last 3P's of the marketing mix was introduced for the....
Service industry
car Industry
food Industry
Clothing Insustry
6
Segmentation that divides the market into light, medium and heavy user group is referred to as
geographic segmentation
behavioural segmentation
life cycle segmentation
demographic segmentation
7
The difference between products and services is that
services are not always the same
products are international
products are cheaper
services are trendier
8
Which part of promotion has to do with protection and defending the company during a crisis
sales promotion
direct marketing
personal selling
public relations
9
The new product failure rate is
just about 50%
less than 50%
more than 80%
60%
10
What is not part of promotion mix
personal selling
advertising
sales promotion
retailing
11
What is positioning?
a mental perception how the company wants to be perceived
An overall pricing strategy
Actual and potential customers
The physical location of the business
12
A company that believes a quality product will sell itself is in .......stage of marketing mgt
promotion orientation
product orientation
sales orientation
monopolistic orientation
13
Promotion is designed to
all of the above
persuade
inform
remind
14
A want supported by buying power is best described as
demand
desire
exchange
need
15
A purpose of a marketing oriented company is to
create and maintain profitable customers
increase sales
Boost short term sales
increase sales and attract new customers
