Marketing! Ch 17/18 Promotional Strategies and VM/Display

Money a manufacturer pays a retailer to place a product on store shelves is

An advantage of publicity is that costs are lower than other forms of promotion.

Incentives that encourage customers to buy products

What types of lines should be used to create the feel of comfort and freedom?

Businesses have the least amount of control over....

Artistic arrangement using fixtures and props to show merchandise

The purpose of VM is to coordinate all of a businesses physical elements to project a specific

When two companies combine promotional resources to create sales for both, it is a promotional

Offering a free turkey for spending over $200/month is a type of loyalty marketing program.

In department stores mannequins are examples of functional props.

A _______ is a good shape to use for a display because it creates a top level focal point.

A background arrangement

Found on opposite sides of the color wheel, they create contrast

Physical outline of a display

A company news release should have a variety of themes so that readers don't get bored with it.

Form of non-personal promotion

What is a special price discount given as an incentive to wholesalers and retailers?

______ selling is the only type of promotion that involves direct contact with the customer.

Storefront promotes store image, distinguishes a store from competition, & attracts customers.

Strong-bright colors and lighting should be used to attract girls target market (ages 14-21)

Combining blank CD's, a CD burner, Mega Speed CD Recorder is practicing what type of promotion?

Coordinating all physical elements in a store; so the right image is projected to customers is

Use of props to make customers feel that they could "join in the fun" is using what setting?

Combination of entranceways, window-awnings, and other exterior characteristics

Visual and artistic aspects of presenting a product

VM is a form of personal selling because artistic aspects focus on emotional buying motives.

Sign stating the business' name

When items on both sides of display are at same level, you are practicing

Featuring a specific product on TV shows or in the movies

Story sent to media outlets written about a companies product or organization.

Dusting and cleaning are an essential part of display.....

Positive communication about a company

Businesses spend more money promoting to consumers than to other businesses.