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Intro to Hospitality Ch 5-8 Flashcards | StudBud
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Intro to Hospitality Ch 5-8
Intro to Hospitality Ch 5-8
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Questions
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Answers
1
A Franchisee Benefit is experience and recognition
False
True
2
Chains, Independent or Franchise have strengths in what areas:
Quality
Institutionalized Food
Healthcare
Human resource development
3
Price is often determined based upon three factors, which is NOT an example
Demand
Costs
Competition
Managers
4
Segments of the On-Site Food service include which of the following?
Political
Operations
Health Care
Education
5
Two major forms of Promotion are:
Sales Promotion
Product Development
Advertising
Marketing
6
What are the two major challenges for a franchisor?
Maintenance of standards
Avoidance of franchisee failing financially
Customer Satisfaction
Employee Standards
7
The Marketing Mix consists of four main activities, what are the 2 examples below?
Proportion
Promotion
Place
Procurement
8
Allows a company to expand quickly by allowing qualified people to use the systems in the power of the franchiser
Franchising
FrenchFries
Frenchiser
Franchisee
9
Foodborne illness accounts for 76 million illnesses
False
True
10
Issues Facing Food Service: What are the main concerns listed below?
Genetically Modified Foods
Truth in Menu
Nutritional Content of Foods
Obesity
11
Segments of the On-Site Food service include which of the following?
Business & Industry
Corrections
Health Care
Recreation
12
Companies are changing menus, items, or ingredients to fight obesity
True
False
13
A Franchiser Benefit is being able to expand business rapidly
False
True
14
Chains, Independent or Franchise have strengths in what areas:
Site selection
Access to capital
Food products
Marketing and brand recognition
15
What is the 4th stage of the Product Life Cycle
Deteriorating
Decline
Minimizing
Incline
16
Sales promotion consists of paid activities other than advertising which is NOT an example:
Promotional merchandise
Coupons
Flyers
Games/contests
17
What is the 2nd stage of the Product Life Cycle
Growth
Generation
Incline
Development
18
What is the 3rd stage of the Product Life Cycle
Apex
Maturity
Maximizing
Climax
19
Issues Facing Food Service: What are the main concerns listed below?
Smoking & Trans Fats
Garbage
Alcohol Consumption
Food Safety
20
What is the 1st stage of the Product Life Cycle
Idea Generating
Development
Product Research
Introduction
21
The Marketing Mix consists of four main activities what are the 2 examples below?
Product
Property
Price
Proclaim
22
Chains, Independent or Franchise have strengths in what areas:
Purchasing economies
Concepts
New product development
Centrally administered control and information systems
23
Which is NOT an example of a Segments of the On-Site Food service:
Disneyland Food Venues
Google employee buffet
Taxi Service
Prison Cafeteria
24
Advertising Media & it’s Marketing Mix Characteristics: Which is NOT an example?
Radio
TV
Newspapers
Telegram