MKT104A

Question 1

What is the difference between Qualitative and Quantitative Research?

Accepted Answer

Quantitative data can be measured, whereas Qualitative involves opinions.

Question 2

Which of the following affect Pricing Decisions? SELECT ALL THAT APPLY

Accepted Answer

Demand, Costs, Organisational & Marketing Objectives, Customer Perceptions of Price

Question 3

Which of the following are NOT part of the 8 Ps of Marketing

Accepted Answer

Personality

Question 4

Which of the following apply to Integrated Marketing Communication (IMC). SELECT ALL THAT APPLY:

Accepted Answer

Send a consistent message to stakeholders including customers., Foster long term customer relationships & more efficient use of resources., Coordination of promotional efforts for informational & persuasive impact.

Question 5

What is a target market?

Accepted Answer

A specific group of customers on whom an organisation focuses its marketing

MKT104A

Questions 5

MKT104A

Questions 5