Which phrase BEST describes crisis management?

the ability to plan for emergencies

What phrase BEST describes the concept of credibility?

the product of trustworthy communications

Which phrase BEST describes public relations?

the practice of managing a business's reputation

What phrase BEST describes people skills?

the ability to work effectively with others

A product recall has sent a car seat company into crisis. Which action should the CEO attempt to take first?

thank customers for sticking with the company

What is the BEST statement for crisis managers to make during a natural disaster?

We're gathering as much information as we can to confirm our understanding

A group of PR students made a list of best PR practices but made a mistake. Which item should be REMOVED from their list

focus on a single communication channel

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DAD 1 - Unit 5 Quiz Review

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Questions 15

Answers

1
Which is common to all types of PSA messaging?
legal compliance
entrepreneurial spirit
learning agility
social responsibility
2
What activity should a manager include in the agenda to plan for future crises?
post-crisis discussion
meeting minutes
brainstorming ideas
new business
3
A group of marketing students made a list of common crisis SITUATIONS but made a mistake. Which item should be REMOVED
employee errors
cybersecurity breaches
sales declines
product recalls
4
Which phrase BEST describes crisis management?
the ability to plan for emergencies
the ability to work effectively with others
the product of trustworthy communications
the practice of managing a business's reputation
5
Which quality must you give up in order to be successful when working on a team?
humor
initiative
confidence
independence
6
What phrase BEST describes the concept of credibility?
the abiity to work effectively with others
the ability to plan for emergencies
the practice of managing a business's reputation
the product of trustworthy communications
7
Which word BEST describes the PR concept of "spin"?
biased
integrated
credible
responsive
8
Which phrase BEST describes public relations?
the ability to work effectively with others
the product of trustworthy communications
the ability to plan for emergencies
the practice of managing a business's reputation
9
What phrase BEST describes people skills?
the ability to work effectively with others
the ability to plan for emergencies
the practice of managing a business's reputation
the product of trustworthy communications
10
After a crisis, which activity is a company MOST likely to engage in?
Learning agility
Compensation
Public relations
Finding root causes
11
Once a company has expressed concern to their customers about a crisis, which step should they take next?
analyze the issue in depth
demonstrate empathy
apologize to shareholders
take action to fix it
12
A product recall has sent a car seat company into crisis. Which action should the CEO attempt to take first?
express empathy to customers affected
implement an action plan to correct the situation
thank customers for sticking with the company
analyze the root causes of the crisis for next time
13
A cybersecurity breach at a credit card company caused a crisis. During the crisis, who is responsible for communication
CEO
stakeholders
spokespeople
managers
14
What is the BEST statement for crisis managers to make during a natural disaster?
We remain cautiously optimistic, but we will have better information soon
We'll release info to the public about the extent of the crisis later
We understand the impact and we are working hard to fix it soon
We're gathering as much information as we can to confirm our understanding
15
A group of PR students made a list of best PR practices but made a mistake. Which item should be REMOVED from their list
focus on a single communication channel
prioritize clear and honest communication
build PR communications around brands
use PR to build and maintain relationships

DAD 1 - Unit 5 Quiz Review Flashcards | StudBud