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Exam 3 Prep - MKTG 4820 Flashcards | StudBud
Exam 3 Prep - MKTG 4820
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What are some obstacles that remain for direct marketing in Europe?
A
Concerns about data protection/privacy and high postal rates
B
Low literacy rates and lack of print media
C
Lack of interest from consumers due to strong retail sectors
D
High taxes on direct response sales
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