BUS 307 Mid-Semester Review

American consumers generally value:

The three components of attitude.

Today, 18 - 34 year old Americans are living with their parents ___________ than previous generations.

The average adult makes this many decisions each day.

This image best represents ______________.

True or False - Consumers are customer and customers are consumers.

The emotional and intellectual stages you pass through from childhood to retirement.

Brand personality dimensions include sincerity, excitement, competence, sophistication, and _______.

A modern approach that is more targeted and takes into consideration the experience of being a consumer.

The memory of a brand.

The approximate number of television commercials the average American child watches per year.

True or False: A low involvement consumer is likely to research and carefully consider their selection before purchasing

McGuire's theory of needs include:

True or False - A market segment is a portion of a larger market with at least somewhat different needs.

Culture, demographics, social status, and family structure are all examples of __________.

This image is a good represenation of a business strategy known as ______________.

True or False: Subliminal messaging is an effective marketing strategy.

"People buy ________, not things."

True or False: Product placement is a strategy designed to alter your perception.

True or False: Reference groups influence consumer decision making and preferences.

Perception, learning, memory, motives, personality, emotions, and attitudes are considered ______________.

The three types of memory are short term, long term, and _______

True or False - We tend to align with one culture when determining what factors are most important to us as consumers.

Factors that are considered important in the consumer decision-making process.

The largest and fastest growing sub-culture in the United States.

This image exemplifies a ____________.

Communication characteristics best represented by this ad: