Marketing Plan (Business Plan P3)

Grouping people with similar attitudes, interests, and opinions, as well as lifestyles

The difference between the selling price and all the costs of doing business (overhead)

Before offering a discount you must know what about your pricing to avoid losing money?

If your product costs $10 to produce and you sell it for $40, what is your margin?

What is NOT an advantage of Publicity

Most food service businesses use what type of pricing?

When customers buy regardless of price

Any route that a product takes from producer to customers

General appearance of a retail store or restaurant interior, including layout, fixtures, etc

Section of the business plan that describes the products, price, distribution and promotion

intermediary in the distribution channel that buys in bulk & sells to resellers

Most efficient form of adv. media b/c ads reach only desired people in a specific target market

What type of research is it when you collect information from your company focus group?

Independent firms that perform the selling function in a designated area for a producer

Which type of product is most likely to use a Producer to Retailer to Consumer channel of distribution?

People who initiate and coordinate the development of advertisements and media plans

Introducing a new product at a price below its value

Route a product takes from producer to customers, which involves the use of independent firms

A prediction of future sales revenue

SWOT stands for

If your product costs $5 to produce and you sell it for $10, what is your markup % (on cost)

People who design advertisements, brochures and multimedia presentations

A form of promotion that involves info. appearing in print or broadcast as part of the news

If you were opening a new shoe store, what would be your priority when deciding on your location?

A producer wants to present their product in as many stores as possible

What is a disadvantage of billboards

Which is an example of a sales promotion

Any form of promotion that is not considered selling, advertising or publicity

The difference between sales and cost of good sold

Which is NOT one of the five factors in determing price?

Market share of an industry is represented as a dollar amount.

If your product costs $5 to produce and you sell it for $10, what is your margin?

Which of the following is a disadvantage for a business that buys all of its products from one supplier?

A detailed product description, designing the packaging, & store atmospherics are part of

Total Sales - Cost of Goods Sold =

Before offering a discount you must know what about your pricing to avoid losing money?

method of doing business using a website that allows customers to place orders & make payments

Manufacture finished products

Pricing a new product or service at or near competitor levels

A short, catch phrase that reinforces the main product or service benefit in an advertisement.

What is a disadvatnage of penetration pricing?

The point at which sales revenues equal the costs and expenses of making and distributing a product.

A trade discount is a sale price offered to a customer for trading in merchandise.