Marketing-Chapter 1 Quiz Review

Question 1

This distribution strategy sells the product to retailers and not directly to the end consumer:

Accepted Answer

Push Strategy

Question 2

A company that organizes its marketing based on the countries it operates in is using:

Accepted Answer

International Organization

Question 3

The marketing concept takes into consideration which of the following business decisions?

Accepted Answer

Both a and b

Question 4

This type of industrial good no longer requires processing and is used to make another product:

Accepted Answer

Finished Goods

Question 5

This type of marketing activity has to do with creating a product's name, logo, and slogan:

Accepted Answer

Branding

Question 6

The Canadian Breast Cancer Foundation is an example of which type of organization?

Accepted Answer

Nonprofit

Question 7

This type of marketing activity includes conducting surveys:

Accepted Answer

Research

Question 8

Which is the most effective distribution strategy?

Accepted Answer

Both a and b

Question 9

Marketing is involved in which of the following activities?

Accepted Answer

All of the above

Question 10

A consumer is a person who uses the product:

Accepted Answer

True

Question 11

This marketing strategy communicates the value of the good to the customer:

Accepted Answer

Brand Strategy

Question 12

In order for a consumer to buy a product, the benefits must be ______ than the costs.

Accepted Answer

Greater

Question 13

If you hire a landscaping company to mow your lawn, what type of service is it?

Accepted Answer

Consumer Service

Question 14

This type of market consists of all the products/services that competes for consumers' money:

Accepted Answer

Competitive Market

Question 15

These types of goods are intended for personal use by the general public:

Accepted Answer

Consumer Good

Question 16

This 'P' involves physical distribution, storage, inventory management, & channel selection:

Accepted Answer

Place

Question 17

A company that organizes its marketing based on where products will be sold is using:

Accepted Answer

Distribution Organization

Questions 17