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CJHFR29QW Flashcards | StudBud
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CJHFR29QW
CJHFR29QW
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1
Which of the following would
not
be a characteristic of a particular market?
Market share
Geographic characteristics
Market growth rate
Demographic characteristics
2
Newsletters, catalogues, and invitations to sponsored events are closely associated with the marketing mix activity of:
Promotion
Pricing
Distribution
Product development
3
It is most accurate to say that customers buy from stores and firms that offer which of the following?
The highest level of customer satisfaction
The most attractive company image
The highest customer-perceived value
The highest value for the dollar
4
The nature of marketing is
not
:
Customers are at the centre of good marketing
It’sall about selling to meet customer needs
Marketing is not the same as promotion
It impacts the other three business functions
5
Which of the following would not be a characteristic of a particular market?
Barriers to entry
Customer base
Market size
Market share
6
The set of marketing tools a firm uses to implement its marketing strategy is called the:
Promotion mix
Marketing mix
Marketing effort
Product mix
7
The term 'marketing mix' describes:
A blending of four strategic elements to satisfy specific target markets
The relationship between marketing strengths and business weaknesses
An analysis of all environmental factors inside and outside the firm
A series of business decisions that aid in selling a product
8
In today's world, marketing should be done by ________ employees in an organisation.
All of these
Only management and marketing
Only marketing
Only marketing, sales, and customer-support
9
Consumer markets are those for products bought by the final user, ie households and individuals.
True
False
10
Marketing is the advertising and promotion of goods and services to sell products profitably.
True
False
11
Which of the following things is marketing
not
concerned with?
Recruiting and training the best sales team
Customer relationship management
Understanding the needs and wants of customers
Meeting the needs and wants of customers
12
The art and science of choosing target markets and building profitable relationships with them is called:
Selling
Marketing management
Positioning
Segmentation
13
The way in which the product is delivered to meet the customers' needs refers to:
Selling
Advertising and promotion activities
To generate and raise awareness of a cause
New product concepts and improvements
14
For-profit businesses are least likely to have which of the following marketing objectives?
Increased sales revenue
Better product and brand awareness
Increased profitability
Increased market share
15
Increasing marketing share has which following advantage?
It can lead to market leadership
Economies of scale follow
Productivity gains follow
A reduction in the number of competitors
