Persuasive Terms

taps into people’s need to feel superior to others

1. the writer’s position on an issue or topic

the side of an issue that the author favors

a way of writing that relies on logic and facts

an argument made to oppose another argument

relies on the backing of the celebrity, an expert, or a satisfied customer

makes people feel as if their safety, security, or health is in danger

taps into people’s compassion for others

consists of strongly positive/negative connotations/intended to influence the reader’s attitude

a message that creates strong feelings in order to a make a point (pity, fear, anger)

speaking/writing that expresses a position on a problem/supports it with reasons and evidence

an opinion piece – can be found in the newspaper or in a news broadcast

writer links a claim to a widely accepted value in order to gain moral support for the claim

1. connects a product, candidate, or cause with a positive image or idea

taps into people’s desire to belong