SEM 1 Mid-Term Review

What is the most ineffective way to address a piece of direct mail?

The perception of added value a product has as a result of its brand name

One of the advantages of direct-mail advertising is that the advertiser can

Which of the following is the most common use of opt-in e-mail marketing

The fee a licensee pays up front in order to use trademarked property

The illustration of a print advertisement is often noticed

What are royalties?

The core benefits to customers who purchase sport products include entertainment, health and __

One of the advantages of using e-mail marketing is that it is

Which of the following is most likely to be visible to search engine spiders

The team name, mascot and logo are elements that a sport/event organization uses to create ____

One characteristic of event marketing involves promoting and selling a(n)

An example of a licensed product is

Which of the following is an example of online advertising

A phrase that is easy to remember and represents a company or product

The basis for the licensing process is

A person who sell non-sport products through the use of sport is considered a(n)

A primary reason that colleges sell naming rights for the new football stadium is to

Most event firms specialize in

Describes an actual part or physical characteristic of a product

Athletes are often considered to be effective promoting products related to their:

When developing a direct mail offer for sport/event products, it is important that the piece be

Males 18-35 who are sports-minded and live in Florida is an example of a 

What should a sports or entertainment event do in order to be successful?

Which of the following is the most crucial step in starting a sport/event marketing career

Which of the following marketing activities involves keeping detailed ticket sales records?

Why is it important for internet business to write content that is interesting & concise

Which of the following help create excitement & enthusiasm that make the games what they are

The following is an example of a celebrity endorsing an event by being associated with it

Which of the following is a characteristic of most online banner advertisements

Which of the following careers is n ot a sport marketing position?

When writing information to post on the web sites, internet businesses should

A testimonial from someone that indicates that they like or approve of a product

How does event marketing differ from sport marketing?

What might a sports organization offer a business to encourage sponsorship of an event?

Hospitality would be responsible for which of the following

The name and/or symbol used by a business

Advertising copy that states "Only 3 days left" is trying to

The National Collegiate Athletic Assoc. and the Professional Golfers' Assoc. are examples of:

A celebrity who is paid to use a product and discuss it effectiveness during a long commercial

A characteristic of an event is that it is produced and consumed:

Tangible object that are useful to consumers

Team related factors that affect brand equity include

An organization or company that holds the rights to trademarked property

The extent of the faithfulness of consumers to a particular brand