MKTG 120 - Quiz 1 Review

A buyer is most likely to skip some stages of the purchase decision process when he is buying what type of good?

_____ is the process of gathering data from a subset of the total population.

Stages that a buyer passes through when making choices about which products or services to buy are referred to as the___

_____ are used to gather quantitative information from large numbers of people using mail, telephone or the internet.

Data that is original and specifically collected for the project at hand is called

Customer value proposition

Statistically reliable information that comes from observation or questioning is called

Prior to the 1930s, most businesses were in the _________ orientation and focused on manufacturing products.

A ____ is an informal interview in which 6 to 8 people are brought together in a room with a moderator for discussion.

The purpose of marketing research is

Many companies monitor online conversations to measure public sentiments, message reach, and popularity. This is called

Compared to primary data, secondary data is

The change in marketing focus from short-term transactions to developing long-term customers is called

The elements of the marketing mix include

Motivation, perception, and lifestyle are considered what type of influence on the purchase decision process?

Consumer needs are not considered to be important and marketing concepts will not be the focus of business.

The first step in the market research process is

There is no variation in the customer purchase process based on the involvement and product knowledge.

The process of planning, collecting, and analyzing information to recommend actions to improve marketing is called

The business philosophy that focuses on selling as many products as possible is called ____.

Metrics refers to

What behavior does Beth show when she knows the exact location in the grocery store for every item on her shopping list?

The perception of a difference between what a person has and what they would like to have creates a situation known as

Goods, services and ideas all represent a(n) ______ from a marketer's perspective.

When companies like BMO and Tim Horton's organize or sponsor community events it reflects

An individual's needs for basics such as water, food, and shelter can be categorized as _____.

Successful marketing is developing programs for customer engagement to meet their wants and needs and inspire loyalty.

Marketing efforts are typically geared to a specific group called a

What organization publishes a variety of useful demographic reports including data from the Canadian Census.

Marketing approaches that emphasize customer retention and long-term sales are called