Marketing - Chapter 17 - Promotional Concepts & Strategies (Test Review)

Question 1

All marketing activities other than personal selling, advertising, and public relations

Accepted Answer

Sales Promotion

Question 2

A business uses ________ to convince prospects to select its product over its competitors’.

Accepted Answer

Product Promotion

Question 3

An example of _______ in a movie took place in “E.T.” when Reese’s Pieces candies were featured

Accepted Answer

Product Placement

Question 4

When businesses try to get customers to come to them, instead of taking products to customers.

Accepted Answer

Pull Policy

Question 5

A clothing company is featured on ABC27 for donating 50% of their profits to charity

Accepted Answer

Public Relations

Question 6

_____________ has two forms: printed postal mail (snail mail) and electronic mail (e-mail).

Accepted Answer

Direct Marketing

Question 7

A carpet cleaner sales person comes to your home to demonstrate one of their products.

Accepted Answer

Personal Selling

Question 8

McDonald's takes out a full page ad in the newspaper.

Accepted Answer

Advertising

Question 9

___________ is used to create a favorable image for a business.

Accepted Answer

Institutional Promotion

Question 10

When companies pay to promote ideas, goods, or services in media outlets it is called ____

Accepted Answer

Advertising

Question 11

NASCAR driver's car has a giant GoDaddy.com logo on it. What is the consumer promotion?

Accepted Answer

Sponsorship

Question 12

Customers who bought McDonald's Happy Meals received game pieces on Coke drinks to win prizes

Accepted Answer

Promotional Tie-in

Question 13

Boscov's emails customers who purchased shirts and ties within the last six months.

Accepted Answer

Direct Marketing

Question 14

Lowes sends out catalogs to people who have purchased kitchen appliances.

Accepted Answer

Direct Marketing

Question 15

A rotisserie warmer cart located near the self-check-out in a grocery store is an example of a

Accepted Answer

Point-of-Purchase Display

Question 16

Advertising, selling, sales promotion, direct marketing, and public relations make up...

Accepted Answer

The Promotional Mix

Question 17

Flixster gives the new Star Wars movie five stars.

Accepted Answer

Public Relations

Question 18

BJ’s require a membership for their ____________ which entitle customers to large discounts.

Accepted Answer

Loyalty Program

Question 19

An announcement sent to media outlets is _________________.

Accepted Answer

The News Release

Question 20

Nathan’s Franks and French’s Mustard get together to sponsor a hotdog eating contest.

Accepted Answer

Sales Promotion

Question 21

_________ is persuasive communication about a product or service.

Accepted Answer

Promotion

Question 22

_____ are low cost items given to consumers at a discount or for free

Accepted Answer

Premiums

Question 23

Raisin Bran places a toy in their cereal box.

Accepted Answer

Sales Promotion

Marketing - Chapter 17 - Promotional Concepts & Strategies (Test Review)

Questions 23

Marketing - Chapter 17 - Promotional Concepts & Strategies (Test Review)

Questions 23