Persuasive techniques in Advertising

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Identify what language technique is being used in the following examples.

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Questions 12

Answers

1
"My kids just love the meals! Every parent should try Eat Fresh."
Testimonial
Association
High modality
Rhetorical Question
2
Isn't it time you switched to Sensodyne?
Emotive language
Rhetorical questions
Celebrity endorsement
Before and After
3
Every day thousands of innocent children die needlessly.
Direct appeal + fact
Statistic + emotive language
Fact + emotive language
High modality + statistic
4
Provide loving care for your baby. Use Johnsons which is gentle and soft on your baby's tender skin.
Association
Emotive language
Facts and Statistics
Rhetorical question
5
Buy now and receive a second brush for free!
Incentive/gift + Justaposition
Emotive language + direct appeal
High modality + Repetition
DIrect appeal + incentive/gift
6
Buy now! Buy now! Buy now! Or miss out.
Direct Appeal + rhetorical question
Repetition + direct appeal
Repetition + evalutive language
High modality + emotive language
7
1 in 4 users report losing weight after one week on our protein shakes.
Expert opinion
Statistic
Repetition
Direct appeal
8
Every 3 days a baby dies of SIDS in Australia but you can do something about it.
Fact + incentive/gift
Statistic + direct appeal
Fact + rhetorial question
Statistic + emotive language
9
Hungry Jacks - the burgers are better.
Emotive language
Direct Appeal
Evaluative language
Testimonial
10
We must act now or lose our forests forever.
High modality words
Expert opinion
Fact
Repetition
11
Enjoy every moment - life's more fun with Coca Cola.
Testimonial
Direct appeal
Fact
Association
12
We need your help. Please donate today.
Rhetorical question
Celebrity endorsement
Direct appeal
Evaluative language

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