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103.1-103.3 Flashcards | StudBud
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103.1-103.3
103.1-103.3
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1
Of the items listed, which on is NOT considered a benefit?
paid vacation
sick day
paid holiday
salary
2
A goal strategy that states exactly what you want to accomplish is referred to as being:
Achievable
Realistic
Specific
Measurable
3
Pareto's principle is called the:
50/50 rule
80/20 rule
90/10 rule
60/40 rule
4
Identifying types of treatment & competitive pricing that attract clients is a clientele attractions method known as:
community involvement
public relations
upselling
target marketing
5
A realistic goal is one that:
states exactly what you want to accomplish
you believe can be accomplished
contains concrete benchmarks
sets a deadline for achieving a goal
6
If you don't waste time or salon/spa resources, you are demonstrating your work ethic has quality of:
dependability
teamwork
efficiency
initiative
7
All of the following actions describe how to create a plan to achieve your goals EXCEPT:
avoid alternate plans
create a set of objective and tasks
identify resources
create a budget
8
Which of the following statements describes a behavioral interview question?
"Why did you enroll in esthetics school?"
"Tell me about yourself'
"where do you see yourself in 5 years?"
"Describe a time when you didn't get along with a colleague."
9
Which of the following descriptions identifies the meaning of clientele?
people who make habitual use of the services of another person
people who have never visited the salon/spa and are not likely to visit
people who do not prebook appointments following the first visit
people who live out of the area and visit the salon/spa once in 5 years
10
Employment benefits, such as holiday pay, are considered part of an employees regular salary or wages.
True
False
11
A category title for tracking and overseeing clientele-building strategies is CRM, which stands for:
client referral methods
client retention methods
client relations management
client retail management
12
What approximate percentage of all clients that visit the salon/spa are lost annually?
approximately 10%
approximately 20%
approximately 5%
approximately 40%
13
All of the following statements identify the benefits of sharing knowledge EXEPT:
sharing lead to more satisfied clients
sharing encourages others to share with you
sharing leads to more loyal client's
sharing discourages others from sharing with you
14
Which of the following guidelines represents something you should NOT do for a job interview?
exhibit a positive attitude
bring friends to the interview
send a thank you note within 24 hours
maintain eye contact
15
Which of these descriptions is NOT a guideline to be used when creating a resume?
list awards and attributes
write in a brief and concise manner
show previous employment information
provide at least 8 pages of information
16
Mary doesn't always wait to be told what to do. She has a work ethic known as:
dependability
efficiency
initiative
teamwork
17
What is considered to be the number one reason why clients move on to another salon/spa?
product dissatisfaction
competitive reasons (including pricing
indifferent attitude for an employee
move away
18
Selling additional services to clients beyond what they originally scheduled for a visit is called
client retention
upselling
promoting referrals
prebooking
19
According to industry experts, how often does the average loyal client visit a salon/spa?
every 3 months
twice per year
every 2 weeks
every 6 weeks
20
If a client visits a salon/spa 9 times and spends $70 each time, what is the total revenue generated from this client?
430
330
630
530
21
Leslie wants to identify a short-term goal. Which time periods should she consider for completing that goal?
3 years
1 year
2 years
5 years
22
Comparing the salon/spa versus the esthetician, which of the following responsibilities is assigned to the esthetician?
advertise and market treatment/products
cross-market to existing clientele
maintain a safe, inviting environment
personalize the treatments offered
23
Which of the following concepts involves convincing new clients to return and hopefully become lifelong client's?
client profile
CRM
client retention
client factor
24
All of the following descriptions apply to an independent salon/spa EXCEPT:
owner make all the decisions in terms of pricing and services
uses a set business plan provided by a parent company
represents the majority of salon/spas you will probably encounter
owners make all the decisions in terms of decor
25
Four main areas to consider for employment in the esthetics industry are service, management, sales, and education.
False
True
26
Upselling is a way to increase an average ticket without raising prices
True
False
27
The average amount spent on services and retail by a salon/spa client during one visit is known as a(n):
average appointment
average ticket
average visit
average net profit
28
Paid holidays, bonuses and insurance are all examples of:
assets
job responsibilities
liabilities
job benefits
29
All of the following guidelines can help you plan your career path EXCEPT:
identifying a long-term goals
reviewing the plan only one time
identifying short-term goals
creating a plan
30
Options to increase revenue without raising prices includes all of the following EXCEPT:
value add-on packages
upselling
retail
overcharging
31
Industry statistics indicate that satisfied clients will usually refer how many new clients?
1
3
12
8
32
Client retention strategy which clients reserve a future appointment before leaving during their current visit is called
upselling
referral
prebooking
retention
33
Which of the following statements describes a value add-on package?
a less popular service combined with another less popular service
a popular service combined with another popular service
a low cost service combined with another low cost service
a popular service combined with a less popular service
34
Confirming location of an interview appointment, parking availability and approximate travel time needed will help yoube
tardy
behind
late
punctual
35
Which of the following descriptions is considered a key to successful client relationships?
ask simple questions that can be answered with "yes" or "no"
discuss your personal life with the client
listen, carefully; don't jump to conclusion
don't consider the client's home-care routine
36
Turning a $70 ticket into a $80 ticket is an example of:
target marketing
client profile
demographics
upselling
37
What percentage of client retention would be achieved if an esthetician has 8 out of 10 clients return for services?
0.2
0.9
0.4
0.8
38
For estheticians just starting out, the most common and immediate source of referrals is:
word-of-mouth recommendations
client profile
promotional literature
target marketing
39
"Is this something I can commit to?" is a question that would be asked when determining if a goal is:
Timely
Achievable
Measurable
Realistic
40
Before an interview begins, you might be asked to fill out a:
portfolio
application
resume
reference
41
Who can decide if a goal is realistic?
you
your family
your friends
your tutor
42
An effective strategy to encourage repeat business from a client is to:
avoid sending thank-you cards
limit your work hours
provide exceptional service
have a negative approach to clients
43
Relevant client attributes and characteristics combined with the financial value of a client are referred to as the:
client referral
client factor
clients profile
target market
44
Client is unhappy with the service, the client might tell as many as how many people about his or her dissatisfaction?
2 people
4 people
10 people
15 people
45
Passion as a work principle can be described as:
not waiting to be told what to do
getting along with co-workers
showing up on time and ready to work
showing that you love what you do
46
The type of salon/spa that uses a set business plan provided by a parent company is referred to as:
independent contractor
chain salon/spa
med-spas
independent salon/spa
47
Shelly had a client who was pleased with her services. Her client recommended Shelly to a friend. This is known as a(n)
upsell
prebook
referral
client factor
48
Networking providing all of the following benefits EXCEPT:
gives access to people and resources within the industry
provides opportunities for career advancement
contacts create difficult situations that turn into real problems
provides a good way to learn about trends in the industry
49
Measurable goals will help you get organized and:
force you to stretch
believe in what you can do
stick with the status quo
track your progress
50
Jane noticed in her appointment book all available appointments were completely scheduled for Thursday. This is called
full book
prebook
target market
upsell
51
I will get a job within the next 60 day is an example of what type of goals?
Timely
Realistic
Achievable
Measurable
52
Setting what type of S.M.A.R.T goal will help you avoid procrastination?
Measurable
Timely
Achievable
Specific
53
Document introduces you to the salon/spa & offers a brief summary of why you would like to be employed at the salon/spa?
profile
resume
application
cover letter
54
Composite of market statistics used to identify the general characteristics of individuals w/in that market is called
client factor
client profile
client type
client trend
55
Details of a short term goal might include all of the following example EXCEPT:
create a social-media plan
gets a job at XYZ spa
own your own salon/spa in 5 years
save $3,000 for education
56
Which client type requires accurate information regarding ingredients and product application?
analytical client
conventional client
tentative client
authentic client
57
If problems arise with co-workers, always take it to your manager immediately
False
True
58
A goal you know you can complete beacause someone did it before is considered:
Timely
Achievable
Measurable
Specific
59
Which of the following statements describes what you should do if you are asked a question that seems discrimintory?
remain defiantly silent
give a false answer
answer the question truthfully
politely decline the answer
60
Which of the following situations would represent a good time to ask a client for referrals?
When the client is looking confused
when the client is happy and satisfied with the service
when the client is complaining bout the service
when the client is unsatisfied with the service
61
A collection of your creative work and documents to show potential clients or employers is known as a(n):
application
resume
portfolio
reference
62
Which of the following descriptions is NOT a best practice strategy for building a clientele?
upselling
prebooking
client factor
referrals
63
All of the following examples represent the team approach EXCEPT:
having common goals
not managing downtime constructively
reaching out to other professionals
sharing knowledge
64
Process that gives access to people&resources w/ in the industry can provide w/ opportunities for career advancements
marketing
client factor
client referral
networking
65
Client expresses a lack of satisfaction with the finished look, all of the following actions are recommended EXCEPT:
offer to make changes immediately
make plans for future satisfactions, such as a return service
tell client you cannot take time to deal with it at the present time.
express appreciation for the client's honestly
66
Which of the following time periods identifies the consideration for a short term goal?
5 years
2 years
3 years
1 year
67
A goal you believe can be accomplished represents which of the following S.M.A.R.T goals?
realistic
Measurable
Timely
specific
68
Showing up on time and ready to work is the work principle:
initiative
teamwork
dependability
efficiency
69
Which terms defines a specific target or benchmark of achievement that can be attained within a specific time frame?
schedule
milestone
goal
budget
70
The renting of a space, suite or booth by an individual esthetician on a monthly basis is referred to as a(n):
independent salon/spa
med-spa
independent contractor
chain salon/spa
71
Which of the following time periods identifies the consideration for a long-term goals?
6 months
1 year
3 months
5 years
72
A salon/spa working harmoniously as a group can describe which of the following work ethics?
teamwork
initiative
efficiency
dependability
73
During a job interview it is very important to:
tell a lot of stories
tell the interviewer whatever you think he or she want to hear
stay calm and be yourself
stretch the truth if necessary
74
If an esthetician leaves a salon/spa, his or her clients will frequently:
stay at the salon/spa
go to a different salon/spa from where the esthetician went
stay at the salon/spa and recommended others follow the esthetician
follow the esthetician
75
All of the following categories represent top customer demographics to not EXCEPT:
gender
age
trends
marital status
76
The tentative client arrives at the salon/spa with which type of budget?
non-existent
fixed
unlimited
flexible
77
Benchmarks for a goals are usually expressed with:
vague dreams
numbers
time periods
letters
78
When handling a client complaint, you can turn a negative experience into a positive one by:
ignoring any signs that the client might be disappointed
avoiding any feedback the client might have
not asking any additional questions to clarify concerns
restating back to the client what you heard
79
A brief, written account of personal, educational, professional qualifications and experience is known as a:
cover letter
reference
portfolio
resume
80
Tracking your progress is accomplished in which S.M.A.R.T goals?
Specific
Timely
Achievable
Measurable
81
All of the following descriptions identify ways to help create a long-range goal EXCEPT:
writing a journal entry describing the goal
visualizing where you want your career to be in 1 year
committing to a completion date
asking why you want to achieve this goal
82
Which of the statements represents a specific goal?
I will get an entry-level position in a reputable spa after graduation
I will most likely get a job somewhere close to where I might live.
I will very easily get a job
I will get a job