JMC 1013 Final Exam Review (Spring 2025)

Current advertising rules concerning the truth of information/safety of products are less strict now than the beginning.

What does the Federal Communications Commission definition of “indecent” NOT include?

After WWI until the 1950s, which type of magazine was most popular?

Advertisement for a hamburger restaurants focuses on how its fries are voted as the “best in the U.S.,” this tactic is

How long does copyright on a creative work last?

Several agencies including the FTC, FDA, FCC and BBB regulate both the advertising and public relations industries.

Which one is NOT one of the four umbrella (main) codes of the Society of Professional Journalists Code of Ethics?

Books for readers, in hard or soft covers, sold in retail, are called _, spanning adult and juvenile fiction/nonfiction.

When we learn what to place value on based on our interactions with loved ones, teachers, and strangers, this is called

An ad for deodorant suggests your current brand of deodorant isn't protecting you from odors, this is what tactic?

The ability to publish what you want without the government stopping you before publication.

PR is different in many ways: Ad employs simple and fixed messages and PR involves more complex message

The language that allowed the World Wide Web to exist is known as:

Which type of magazines started to gain more popularity in the 1950s and remain the most popular today?

Which book genre typically makes the most money?

E-publishing keeps publishing and distribution costs low and enables book authors to sidestep traditional publishers.

Who is considered one of the founders of the modern public relations profession?

Which is NOT an outcome of the digital era of the book industry:

Which is NOT one of the elements of libel?

 Journalists often straddle a line between “the public’s right to know,” and…

Along with the 1st Amendment, which other two amendments often help provide U.S. citizens free speech?

When some people have access to the best technology and others do not, this is called

Which role does advertising usually fill for other media industries?

Who is known for being the first person to apply psychology and sociology to the practice of public relations?

During both WWI and WWII, book readership decreased.

Various people and organizations have attempted to ban books that they deem as “dangerous” throughout history.

The principle that every Web site and user has the right to the same Internet network speed and access.

Ethnocentrism and racism are not the same things, but when taken too far, ethnocentrism can lead to racism.

What is defamation?

The Supreme Court ruled that smartphones can't be searched without a warrant due to the private info they hold.

Both obscene and indecent material have First Amendment protection.

Which industry provides other parts of the media profession with a significant amount of story ideas and content? 

The top-selling genre of fiction is science fiction.

All are true of the U.S. First Amendment EXCEPT:

Journalism is an essential element of democracy. 

It made financial sense to drop prices of magazines to increase circulation and recoup losses on printing with revenue.

Highly specialized, scholarly works for small groups and authored by professors falls under what genre?

Which is an example of muckraking?

Book sales increased dramatically around 1995-1996 and again in 2007. What are the two reasons?

Information in the style of a news report that presents news about an individual, company, or organization is called?

Where did Papyrus originate from?

Print-on-demand options for books are less of a financial risk for authors than a traditional self-publishing company.

In advertising during the 1800s, there were strict regulations to ensure medicinal products were safe and effective.

__ material contains sexual or excretory material that doesn't rise to the level of obscenity.

All of the following are true of the Pentagon Papers situation EXCEPT:

Self-publishing and digital publishing of books increased the number of authors from underrepresented groups.

When devices make certain noises or vibrations with digital content or notifications, it produces what in our brains?

The era partly defined by a hopeful optimism would have flying cars and robots and it would do the hard labor is called

Which two models of expression best fit how the U.S. media works

Which material was first used to make books?

Which one is NOT an element of newsworthiness from the Media & Culture textbook?

A short audio or video piece promoting gov. programs, educational projects, volunteer agencies, or social reform is a

Investigative Journalism that seeks to expose social, political, or economic injustices, often leading to reforms is _.

Advertising agency that's small and devotes its talents and services only to a handful of select clients is known as a

Society will live to its best potential if everyone is allowed a voice is the concept of "Marketplace of Ideas?"

Conflict of interest in media ethics demands journalists to avoid personal benefit from stories & remove themselves.

Assessing the reliability and validity of sources by examining factors like bias, date, and completeness of information.

PR Professionals should react reactively instead of proactively when dealing with a crisis/bad press.

The practice of muckraking has been only confined to newspapers.

When the makers of creative work are blamed for harmful behavior after exposure, this is known as media

What is Objective Journalism?

If X bans a user for posting hateful content, has that person's First Amendment rights been violated?

What PR function is exemplified by designating the spokesperson as the sole source of info during a reputation crisis?

Before Donald Trump began using the term "fake news" so much, it generally referred to what?

Typically, proving all elements is necessary in libel cases, but strong evidence on three or four may suffice.

According to the third prong, obscene material must lack serious value in which of these areas?