What is Murphy's law?

Whatever can go wrong, will go wrong

SWOT analysis may be used by a food company assess which of the following?

Success or failure of new product concepts

Why is a technical feasibility study necessary in the development of a new product?

To determine the machinery required

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HSC Food Product Development

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HSC content on FPD. Using Food Tech in Action 4th ed. ONLY chapters 13, 14, 15.

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Questions 12

Answers

1
What is not a stage of the product life cycle?
Decay
Decline
Introduction
Maturity
2
Pepsi is an example of what food product type?
New-to-the-world
Me-Too Product
Same product
Line Extension
3
Which of the following is and external factor affecting new food product development?
Production facilities
Financial position
Company image
Ecological environment
4
This is an example of which type of product?
Me-Too product
Limited edition product
Line Extension
New-to-the-world
5
What is Murphy's law?
A law a company must follow for food safety
Not all food products can be flawed
Whatever can go wrong, will go wrong
Whatever can go right, will go wrong
6
SWOT analysis may be used by a food company assess which of the following?
Ingredients for new product formulations
Staff development programs
Success or failure of new product concepts
Salary levels for senior staff
7
Oreo surveys consumers about possible new flavour combinations. What stage will this occur?
Prototype testing
Development of product specifications
Prototype development
Market research
8
At which stage of the food product development process would storage trials be conducted?
Product specifications
Development of a prototype
Testing product prototype
Technical feasibility
9
Which of the following is a type of new food product?
Low cost convenience foods
Carbonated soft drinks
New-to-the-world
Ultra heat treatment equipment
10
Which of the following is an example of an internal factor?
Economic environment
Technological environment
Political environment
Production facilities
11
A company has strong brand recognition, great pricing, high emissions. What has been conducted?
A feasibility study
A HACCP audit
A SWOT analysis
A product life cycle analysis
12
Why is a technical feasibility study necessary in the development of a new product?
To determine the design brief
To calculate a break-even point
To determine the machinery required
To establish a marketing plan

HSC Food Product Development Flashcards | StudBud