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Fashion Merchandising Flashcards | StudBud
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Fashion Merchandising
Fashion Merchandising
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Fashion Merchandising Final Review
Flashcards
76 cards
F
Practice quiz
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Host live
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Questions
76
Answers
1
Stirrup pants were popular during what decade?
1950's
1970's
1960's
1980's
2
The blue jean industry is dominated by a few large producers. This is what type of competition
Pure
Oligopoly
Retail
Monopoly
3
The opposite of free trade is:
protectionism
trade balance
trade deficit
closed trade
4
When supply is high, price is ususally
Low
Stable
Variable
High
5
During which stage of the business cycle doe worker layoffs begin to occur?
Prosperity
Depression
Recovery
Recession
6
An independent designer that sells sketches to a manufacturer is knows as
Couturier
Freelance Designer
Couturiere
Stylists
7
Which is NOT a megabrand?
Worthington
Abercrombie and Fitch
Old Navy
Tommy Hilfiger
8
Designs which are copies from more expensive garments are
Staples
Knock-offs
Classics
Fads
9
The segment of the apparel industry that has experienced recent growth due to licensing
Household
Accessories
Meswear
Womenswear
10
The least expensive and most commonly purchased jewelry is classified as:
Fine
Costume
Couture
Bridge
11
Which weave creates diagonal ridges on the surface of the fabric?
plain
twill
satin
dobby
12
Which New York street is known as the garment district
Fifth Avenue
Broadway
Twelfth Avenue
Seventh Avenue
13
Jessica Simpson appeared in the Carolina Place Mall for a autograph session. What is this?
Trunk show
Celebrity apperance
Demonstration
Personal improvement session
14
Coins and currency designated for use in opening the register for a given day's activity is the
cash drawer
cash allowance
change fund
change allowance
15
How many times per year do top designers show new collections
1
4
2
3
16
Adding white to a color creates a
triadic color
neutral
tint
shade
17
The segment of the apparel industry that accounts of more than 60% of apparel sales.
Infant's and Children
Womenswear
Accessories
Menswear
18
For which product would psychographic segmetation Most Likely be used?
Briefcases
Lipstick
Surf wear
Diapers
19
Most fashion advertisements are:
Supplemental
Institutional
Product
Radio spots
20
Payments and benefits for work accomplished are:
insurance
compensation
sales quotas
commission
21
Natural fibers derived from plants are:
noncellulosic
protein
cellulosic
manufactured
22
Short lived fashion are
Classics
Flops
Fads
Designs
23
The bikini was introduced during what decate
1960's
1970's
1950's
1940's
24
Economic resources consist of:
land, labor, and capital
retailers, wholesalers, and consumers
product, place, price, promotion
supply, demand, and scarcity
25
Which element of design is created by repetition, radiation, and alternation?
proportion
emphasis
balance
rhythm
26
Short people should avoid which type of line?
Vertical
Diagonal
Horizontal
Curved
27
Thickness or diameter of a fiber is:
Cellulose
Denier
Filament
Hand
28
Fashion trends seem to recur every?
10-20 yrs
20-30 yrs
40-50 yrs
30-40 yrs
29
The number of units sold multiplied by the cost per unit is the:
keystone markup
extension
discount
calculation
30
An example of verbal communication is:
Active listening
Language barriers
Hand gestures
Facial expressions
31
A display in which one side is a mirror image of the other. What is the principle of design
Balance
Proportion
Emphasis
Rhythm
32
Loyalty, respect, and compassion are:
morals
standards
consequences
virtues
33
Which is an example of an open ended question?
Have you ever taken fashion merchandising?
Does this blazer match my skirt?
Do you like my blouse?
What is the fashion life cycle?
34
The diagonal grain of fabric is the:
Fiber
Weft
Bias
Warp
35
Rue 21 targets youth. This represents which type of market segmentation?
Behavorial
Demographic
Psychographic
Geographic
36
During obsolence stage of the fashion cycle, promotion is used to:
introduce new trends
gain customers loyalty
emphasize large markdowns
motivate customers to shop elsewhere
37
Belk is having a 15% discount night for students. This is an example of:
Sampling
Special sale
Premium
Trunk show
38
Which is the smallest unit in textile fabric?
Yarn
Polymer
Boll
Fiber
39
Quality products and business reputation are characteristics of which type of competition
Nonprice
Indirect
Direct
Price
40
Which is 75% converted from a % to a decimal?
.075
.0075
.75
7.5
41
What are the four major segments of the fashion industry
Apparel, Domestic, Promotion, Textile
Auxiliary, Domestic, Promotion, Retail
Apparel, Auxilary, Retail, and Textile
Apparel, Household, Retail, Textil
42
Joe purchased a Rolex watch on the streets of NYC. This item was most likely?
counterfeit
export
original
euro
43
A loose brightly-colored African tunic is known as
Sheath
Dirndl
Chemise
Dashiki
44
Which are the primary colors?
green, red, orange
blue, green, violet
orange, green, purple
yellow, blue, red
45
Which is a rational buying motive?
durability
fear
ambition
love
46
What is a major fashion service
The Color Marketing Group
Doneger Creative Services
Huepoint
Pantone Inc
47
Fashion acceptance or rejection is determined by
Retailers
Consumers
Designers
Advertisers
48
The five stages of the fashion cycle include:
beginning, growth, peak, decline, obsolence
introduction, rise, peak, decline, obsolescence
start, growth, maturity, slowdown, finish
introduction, peak, maturity, slowdown, end
49
MAC cosmetics will hold a seminar. This will be a/an:
Trunk show
Informercial
Demonstration
Sampling
50
Which are animal fibers?
Cotton and silk
Flax and Silk
Wool and cotton
Wool and Silk
51
Kim's department store adds the Discover card as a customer payment option. What is this?
Promotion
Sellling
Distribution
Financing
52
The LEAST effective selling approach for creating actual sales is the:
service
merchandise
opening
greeting
53
Which is a service?
Jogging Shoes
Mascara
Manicure
Pocketbook
54
Which is a good
Athletic Shoes
Hair Cut
Pedicure
Manicure
55
15 developed countries representing 20% of the world's gross domestic product make up the:
European Economic Community
World Trade Organization
NAFTA
NATO
56
A specific work assignment or position within and industry is a/an:
Job
Aptitude
Career
Task
57
What is the markup % with dollar markup of $70, cost of $30 and retail price of $100
100%
333%
30%
70%
58
What is the driving force behind the free market system?
Scarcity
Profit
Entrepreneurship
Competition
59
What country exports fine home-crafted apparel but accepts no imports?
Mexico
China
Vietnam
India
60
What are the 4 P's of the marketing mix?
Product, Price, Place, Pins
Place, Product, Production, Promotion
Product, Price, Place, Promotion
Promotion, Place, Product, Psychographics
61
The Best interior display to stimulate impulse buying is:
point of purchase
ledge
island
shadow box
62
What is the prime time for television advertising
8 pm to 11 pm
8 am to 11 am
5 am to 10 am
5 pm to 10 pm
63
Symmetrical arrangement refers to:
formal balance
rhythm
texture
informal balance
64
There are many buyers and many sellers, no single buyer or seller controls price. What is this
Pure Competition
Monopolistic
Indirect Competition
Nonprice Competition
65
Which information is Most Likely on a hangtag
Care requirements
Identification of item's country
Identification of producer
Style and price
66
Belk and Levi share the cost of magazine advertisement. This is an example of what?
Local
Supplemental
Cooperative
Image
67
Which manufactured fiber was the first to be made totally from chemicals?
Polyester
Acetate
Nylon
Rayon
68
Which is an emotional buying motive?
quality
comfort
price
prestige
69
French ready to wear is known as
Haute Couture
Avante Garde
Pret A Porter
Alta Moda
70
Which is a goal of institutional advertising?
stimulate store traffic
create product availability
build long term patronage by customers
create a sense of urgency for a specific sale
71
Fashion shows and trunk shows are examples of:
special events
cooperative advertising
signage
visual merchandising
72
Apparel for babies and toddlers younger than three years old is classified as:
Infants'
Activewear
Kidswear
Children's
73
The major fashion center know for evening, bridal, and western fashion is located where?
Seattle
Los Angeles
New York
Dallas
74
Predicting fashion trends is
Producting
Retailing
Forecasting
Merchandising
75
Which are natural fibers?
All of the above
Wool
Flax
Cotton
76
Which is a chemical process that removes color, impurities, or spots from fibers?
Dyeing
Bleaching
Printing
Bonding