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The New Product Development Process Flashcards | StudBud
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The New Product Development Process
The New Product Development Process
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Test your knowledge and learn about the stages and concepts in the NPD process
Flashcards
38 cards
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Questions
38
Answers
1
True or false: Product Life Cycle helps determine sales potential.
False
True
2
True or false: Commercialisation is the final stage.
False
True
3
True or false: Customer feedback is ignored in NPD.
False
True
4
What is a risk in Commercialisation?
Idea Generation
Budget Constraints
Prototyping
Concept Testing
5
Which testing involves potential customers?
Commercialisation
Test Marketing
Prototype Development
Concept Testing
6
Which factor is NOT in Business Analysis?
Competitor Analysis
Employee Satisfaction
Product Costs
Market Size
7
True or false: Prototyping costs can be very high.
True
False
8
What phase develops a product prototype?
Commercialisation
Idea Generation
Market Testing
Product Development
9
Which phase focuses on full-scale production?
Commercialisation
Concept Testing
Business Analysis
Idea Generation
10
True or false: Financial audits generate product ideas.
False
True
11
What is the goal of idea generation?
Filter unfeasible ideas
Develop a prototype
Analyze business potential
Generate many ideas
12
What describes a product flop?
High Sales
Market Failure
Customer Satisfaction
Successful Launch
13
True or false: Test marketing is limited to one area.
True
False
14
Which phase turns concepts into physical products?
Product Development
Commercialization
Market Testing
Idea Generation
15
Which is NOT a source of new ideas?
Competitors
Customers
Employees
Market Saturation
16
What is the goal of concept testing?
Screen Ideas
Analyze Costs
Gather Customer Feedback
Develop Prototypes
17
Which stage generates product ideas?
Concept Testing
Product Development
Idea Generation
Commercialisation
18
What is the focus during commercialization?
Prototyping
Screening ideas
Production and distribution
Testing concepts
19
True or false: All risks occur during Commercialisation.
False
True
20
What is the first step in NPD?
Idea Generation
Product Development
Idea Screening
Concept Testing
21
What describes Test Marketing best?
Simulated market testing
Financial evaluation
National scale selling
Eliminating ideas
22
True or false: Financial audits create product ideas.
True
False
23
True or false: Test Marketing is a full launch.
False
True
24
True or false: Business analysis evaluates market size and costs.
False
True
25
What is the final stage of NPD?
Product Development
Commercialisation
Business Analysis
Idea Generation
26
True or false: Product Life Cycle is irrelevant to NPD.
True
False
27
In which stage are marketing strategies evaluated?
Concept Development
Market Testing
Idea Screening
Business Analysis
28
True or false: Concept Testing involves customer feedback.
False
True
29
Which stage tests marketing strategies?
Market Testing
Idea Generation
Product Development
Commercialisation
30
True or false: Idea Generation is the last step.
True
False
31
True or false: Prototypes are developed in Idea Generation.
False
True
32
What eliminates poor ideas in NPD?
Concept Testing
Idea Generation
Idea Screening
Product Development
33
What is evaluated in Business Analysis?
Sales Strategy
Market Size
Product Design
Customer Feedback
34
True or false: Prototyping costs are low.
True
False
35
Which best describes concept testing?
Financial viability analysis
Testing prototypes
Presenting ideas for feedback
Technical feasibility
36
What eliminates unfeasible ideas?
Business Analysis
Idea Screening
Market Testing
Concept Testing
37
True or false: Market saturation generates new ideas.
True
False
38
What is a product that fails to generate interest?
Product Flop
Development Failure
Market Failure
Product Saturation
