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History of PR Review Flashcards | StudBud
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History of PR Review
History of PR Review
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1
In the history of PR recap. video, all of the following historical figures are alluded to as masters of PR EXCEPT
Henry Ford
F. Scott Fitzgerald
Franklin Delano Roosevelt
Abraham Lincoln
2
Which of the following people are considered early examples of PR practitioners?
Plato
All of the above
St. John the Baptist
Christopher Columbus
3
What was the biggest (and most successful) recruiting tool used during the World War II PR effort?
Press release
Radio
Poster
Television
4
Thomas Paine is considered an early American master of public relations. He influenced public opinion for which event?
The Civil Rights Movement
The Civil War
The American Revolution
The French and Indian War
5
True or False? PR activities have been taking place for centuries.
False
True
6
Edward Bernays rebranded Lucky Strikes cigarettes using all of the following tactics EXCEPT:
tied smoking to women's rights
distributed press releases to all major fashion publications
consulted a psychoanalyst
planned a socialites' ball, featured in Vogue, with a green color scheme
7
Which university offered the first public relations course?
NYU
Cornell
Columbia
Yale
8
Which successful PR campaign made Edward Bernays famous?
Lucky Strike Cigarettes
WWI
Women's Rights
WWII
9
True or False? The Olympics, held in Ancient Greece, is considered an early example of a PR event.
True
False
10
Prior to the 20th century, what was the primary purpose of public relations?
To provide financial advice to company executives
To handle a crisis situation
To obtain positive publicity
All of the above
11
Who is considered to be the “father” of public relations?
Edward Bernays
John Edelman
Christopher Columbus
Woodrow Wilson
12
What is one of the earliest examples of a “staged event” in American history?
The Boston Tea Party
The issuing of the Declaration of Independence
The election of President Thomas Jefferson
The First Thanksgiving
13
Who is considered to be the master of the “staged” or pseudo-event?
P.T. Barnum
Thomas Paine
Julius Caesar
Edward Bernays
14
The federal government created a PR committee to handle public opinion during WWI?
True
False
15
Which organization/group was the first to use the term “propaganda” in its PR efforts?
Roman legislatures at the time of Julius Caesar
Roman Catholic Church at the time of Pope Urban II
British empire at the time of King George III
American colonists at the time of the American Revolution
