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Vogue - A Level Media Studies Flashcards | StudBud
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Vogue - A Level Media Studies
Vogue - A Level Media Studies
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Industry & Audience Vogue Media Studies A Level 2019
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
Who is the parent company of Condé Nast?
Advanced publications
Advanced publishers
Advancement of Publications
Publishing Advanced
2
How is the female audience reflected?
Adverts - CUTEX “are you women enough to wear them” + pink
Female cover star - glamorous role model for aspiring women
Female journalists & professionals e.g Shelia Black
Focus on fashion, beauty & image concern as dominant content
3
How many consumers & brands does Condé Nast have?
164 million consumers across 19 brands
100 million consumers across 64 brands
505 million consumers across 10 brands
269 consumers across 20 brands
4
Vogue is the most profitable British magazine but where does it rank across all editions?
1st before US & China
Top 5
2nd after Us
3rd after US & China
5
What did Diana Vreeland say that reinforced the sexualisation of women?
Having a ‘“Marvellous body & good carriage” was important
“Women enjoy being marvelled at my men”
6
In the 1960s how many magazines were sold a week?
7 million
10 million
15 million
12 million
7
British Vogue is the most commercial edition of vogue?
True
False - answer is USA
8
What examples from the set text reflect this rapid change in society?
Imperial Leather, CUTEX, Picnics probable & improbable
Money Q&A, Desert, Holiday Heatwave, Sophia Loren
9
Who says “Media concentration often limits variety, creativity & quality”
Livingstone & Lunt
Henry Jenkins
Curran & Seaton
Hesmondhalgh
10
Which are facts about Beatrix Miller?
Never married, no children
Husband of 30 years & 2 children
“The glossy bible of high fashion” under her editorship
She was fired in 1985 for limited creativity
11
How does the set text reflect high production values of Vogue?
Exclusive journalists & interviews e.g. Antonia Fraser
Glossy paper, high quality, luxury
Photo shoots in exotic places e.g. Egypt - expensive travel
Sophia Loren - famous celebrity - expensive cover star
12
Who publishes Vogue?
Hearst
BBC
Dennis publishing
Condé Nast
13
What year did Condé Nast & Advanced Publications merge?
1949
1969
1959
1939
14
What makes Advanced Publications vertically & horizontally integrated?
200 magazines, 100 apps & 124 websites
124 magazines, 100 websites, 200 + apps
15
Why did Vogue use Sophia Loren on the front cover & ideal women in ads?
Celebrity appeal + aspirational women = sales
Vogue readers reflected the ideal woman = identification
16
What social & political context influenced a change in representations of women in Vogue?
Sexual revolution - contraception pill
Financial freedom = 1962 26,000 girls in uni & boom in jobs
Woman’s rights & liberation movement
All of the above
17
Who was the editor & editor-in-chief of Vogue in 1965
Editor - Beatrix Miller & Editor-in-chief Diana Vreeland
Editor - Diana Vreeland & Editor-in-chief - Beatrix Miller
18
How does Vogue minimise risk & maximise audience - Hesmondhalgh
Safe mainstream representations - no black women
All of the above
Star appeal & aspirational style e.g. Brigitte Bardot
Adverts fund vogue & appeal to ABC1 female audience
19
How are the audience reflected to be wealthy?
Money Q&A article = needed advice on money management
Vogue was expensive in the 1960s at 3 shillings
Focus on exclusive places = travel was very expensive
Sophie Loren - exotic dress & jewels = ABC1 class & status
20
Who said “women are shown as men’s wife, mother, love object, cleaner and never as a person”
Laura Mulvey
Betty Friedan
Van Zoonen
Judith Butler
21
What economic context meant a rise in magazine sales?
Rise of consumerism - ‘shop & spend euphoria’
Rise of divorces - independent woman
22
When was the first British Vogue issue & the set text?
1916 - first 1965 set text
1919 - first 1985 set text
23
How is Vogue funded?
Advertising & Magazine sales
Donations & sponsorship through the MET gala
24
How can Curran & Seaton’s theory be applied to 1965 Vogue?
Women all have blonde hair in the representations
Vogue is an independent not-for-profit company
White men still represented as superior to women e.g Desert
Vogue’s representation of women are limited to an ideal type
25
Which examples from the set text reinforce Friedan’s view?
Money Q&A, Desert, Holiday heatwave
CUTEX, Imperial Leather, Picnics probable & improbable
26
How are the audience reflected as cultured & educated ?
Money Q&A “I knew they were intelligent”
Rayne advert - upmarket shoe brand made shoes for the Queen
Interest in the arts - Andy Warhol pop art
Assumed knowledge - Dolce Vita = good life in Italian
