PE 411/511 Review Ch 1-7

the way that event staff interact with consumers (personnel and process) would be considered a sport product extension

The values and lifestyle (VALS) typology helps with what sort of market segmentation?

The price of the sport product itself is invariably quite small in comparison with the total cost

Good sport marketers can develop a strong brand image even before establishing brand awareness.

Which of these is not an example of marketing myopia?

A sound marketing plan can work effectively independent of an organization’s overall strategic plan.

which of these is not a component of the core event experience or game presentation?

Although designed for competition & participation, apparel offers people the opportunity to demonstrate team affiliation

Data that have been collected, organized, and repackaged for consumption are referred to as

For a sport organization, business objectives should always drive decisions when conducting market research.

Which of these is a component of state-of-being segmentation?

What is the first stage in building brand equity?

Budget cuts that have affected high school sports have virtually no effect on professional sport fandom.

Which of these is a prominent way sport organizations leverage their brand while avoiding additional cost or risk?

sport marketers focus greater energy and resources on attracting new customers rather than servicing existing customers.

A strong marketing plan will only be successful if the marketer achieves support from senior managers.

The frequency, & intensity of involvement in a sport or the willingness to expend money, & energy in a pattern of sport

Which of these is not considered a source of brand association with a team?

Analyzing the market and the organization is one of the five strategic components of marketing management.

A CRM software database system provides sport marketers with

According to the marketing concept of the frequency escalator, who resides on the ground level?

What early example of sport marketing was used to help market cigarettes?

if consumer have favorable emotion toward a sport org, sponsor want that emotional involvement to ____ the sponsor brand

Formation of brand association for athletes is important in relation to securing endorsement contracts from corporations

What is the first step in the consumer decision-making process?

A pro sport team that uses Nielsen ratings from their game broadcasts to set advertising rates is using syndicated data.

Increased sales of merchandise can be a by-product of strong brand equity.

The use of data to drive decision making within sport organizations has grown considerably in the last few years

Geo-demographic clustering matches age, gender, and education profiles.

Which of these would likely be considered a niche?

. For a sport organization, what element should drive the decision to conduct market research?

The ability to gain access to a potential customer is an important part of market segmentation.

It is typically easier to collect data from business owners of sports tickets than fans who use sports tickets.

In the decision-making process of a potential consumer, which step follows need recognition?

Developing a sales and service plan is one of the five strategic components of marketing management.

In Kotler’s black box model, what does the black box represent?

In sport marketing, positioning the product in the same way to all potential consumers is typically very effective.

Which of these is notone of Porter’s Five Forces?

A person involved in hands-on activities such as participating in the sport itself or cheering on his team is class

Cheerleaders, mascots, and concessions are examples of product extensions.

A strong & knowledgeable staff, a large capital reserve, & a positive reputation are all examples of internal strengths.

Which of these is not one of the five Ps of the sport marketing mix?

Which of these would not be considered syndicated data?

What is the second stage in building brand equity?

Which of these is not a sign of the modern sport marketer’s view of sales?

Which of these is not a reason why sport marketing is different from many other types of product marketing?

Which of these is a good example of myopic marketing by sport organizations?

Which of these is not a key ingredient of a successful sport branding effort in today's marketplace?

Which of these is nota common way in which brand marketers have used interest in sports to sell their products?

The name, logo, and symbols associated with the sport organization are components of the __________.

The idea that the most heavy product usage is produced by a relatively small number of consumers is known as _____.

Which of these would be considered an environmental factor that affects consumer behavior?

Cash cows, stars, and dogs are terms used to describe organizational products using what marketing model?

Dividing a market by age, income, or gender is an example of what sort of segmentation?

Which of these is an example of marketing through sport?

The BLIP approach to strategic brand management is an acronym for what?

Income, age, family status, number of children, and profession are all variables in state-of-mind segmenting.

Brand equity builds brand loyalty.

1 of the benefits of segmenting a market is that a sport org can customize its marketing efforts to reach given segments

Which of these data are not used to populate CRM and DBM platforms within sport organizations?

Ray thought that Nike shoes were high quality & price. This belief would constitute the product's position in the market

A sport fan who is enticed into buying a ticket to a game by a promotion had her consumer behavior affected by

Which of these would be considered a quantitative approach to collecting custom research?

Product development is how the consumer views your product.

Effective sport marketers focus greater energy & resources on attracting new customers > servicing existing customers

Which of these would not be considered a consumer perception factor that good sport marketers work to control?

From 2011 to 2018, ESPN lost 14 million cable tv subscribers, costing the company over a billion dollars annually.

Which of these would be considered a qualitative approach to collecting custom research?

Product development includes the generation, screening, and implementation of ideas.

Census-based demographic reports can be a source of syndicated data for a sport marketer

Many sport consumers consider themselves experts.

Playing tennis is an ex of behavioral involvement in the sport but taking tennis lessons = commitment to the sport.

Which of these would not be considered an environmental factor that affects consumer behavior?

Which of these is notone of the basic stages of socialization involvement?

Branding refers to the name, logo, and symbols associated with a sport organization.

Which of these would not be considered a major challenge for sport marketers?

What sport marketing giant was originally known as Blue Ribbon Sports?

Simultaneous production and consumption is a unique aspect of sport marketing as far as price is concerned.

A unique aspect of sport marketing is the price of the experience is small compared to the total cost of the experience

The sport product is unique because the game is just one element of a larger ensemble.

Which of these benefits are not enjoyed by teams with higher brand equity?

Sport marketer placing an ad on the right radio station at the right time to reach the right customer would be an ex of

Few sport venues have the ability to generate significant revenue beyond game days.

When establishing a marketing planning process the terms strategy & tactics are essentially referring to the same thinn

Which of these does not build brand associations?

A person who attends a game so that she can spend time with friends is motivated by _______.

A short-term focus rather than identifying & satisfying the needs and wants of consumers for long-term benefits

Nike’s “Just Do It” is an example of _________.

promo to attract families brings families to the game = Ex of success in identifiability in terms of market segmentation

Approaching fans on the concourse of an arena before a sport starts & asking to complete a survey on an iPad is ex. of:

A sound marketing plan can work effectively independent of an organization’s overall strategic plan.

What part of developing the marketing plan involves finding an unmet need and defining it?