A person who harasses another person online

What makes a 'Meme' different to a viral?

People can add to it, change it and make it their own

What is the main thing that makes advertising on social media different to traditional media?

People can react to it and interact with it publicly

Who mainly uses LinkedIn?

Brands, businesses and business people

Soap operas are called soap operas because ...

The were invented to advertise soap powder

What is Native content?

Advertising that matches the style of the channel it's using

Online reputation management is ...

Making sure the brand projects the desired image

Social media campaigns work best when ...

Part of an integrated advertising campaign

What is Twitter most useful for?

Getting a message heard by lots of people at once

Viral advertising is ...

Any advertising that gets shared a lot

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SOCIAL MEDIA

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QUIZ TO CHECK WHAT YOU KNOW

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Questions 20

Answers

1
Types of native advertising include ...
All of the above
Promoted listings
In-feed ads
Recommendation widgets
2
An app is ...
A media channel
A creative idea
A digital tool
A new technology
3
A troll is ...
A monster that hides under bridges and attacks goats
A man who insults women online
A person who disagree with someone online
A person who harasses another person online
4
Native advertising began in ..
2001
1895
1996
1920
5
What makes a 'Meme' different to a viral?
It isn't a video
People make them themselves
It's a picture with a line on it
People can add to it, change it and make it their own
6
Is the telephone classed as social media?
Yes
No
7
Who knows the most about you?
Twitter
Google
Facebook
The government
8
What is the main thing that makes advertising on social media different to traditional media?
Virality
It doesn't have as many regulations
It reaches far more people
People can react to it and interact with it publicly
9
Who mainly uses LinkedIn?
Brands, businesses and business people
Big companies and their employees
Anyone and everyone
Business people
10
Soap operas are called soap operas because ...
They are good 'clean' fun
The actors were paid by soap manufacturers
The plots are 'soapy' and wash over you
The were invented to advertise soap powder
11
What is Native content?
Advertising that pretends to be journalism
Advertising on social media channels
Advertising that isn't paid for
Advertising that matches the style of the channel it's using
12
YouTube is referred to as an example of a channel for ...
Viral videos
Curated content
Sharing videos
Advertising
13
Online reputation management is ...
A way of making you look good online
Keeping everyone happy
Making sure the brand projects the desired image
Trying not to make any mistakes on social media
14
Social media campaigns work best when ...
You post a large volume of content
Part of an integrated advertising campaign
You use pictures of cats
They are funny
15
Like all advertising, social media campaigns, first and foremost, need .......
An idea
A strategy
Thinking about carefully
A Brief
16
What is Twitter most useful for?
Sharing content
Posting cute pictures of cats
Getting a message heard by lots of people at once
Trolling
17
Facebook advertising is considered a success if ...
If it gets more that 5000 likes
It gets more than 100 likes
None of the above
It gets more than 500 likes
18
Social media is driven by ...
Brands
Advertising
Money
People
19
Viral advertising is ...
Funny, scary, rude or shocking
Ads that are specifically made for sharing
Any advertising that gets shared a lot
YouTube videos
20
Twitter can be useful for ...
Starting a revolution
All of the above
Complaining to companies
Contacting influential people

SOCIAL MEDIA Flashcards | StudBud