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Marketing Flashcards | StudBud

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Marketing

9 terms·StudBud Administration

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Questions 9

Answers

1
Statistics
Truth about a product
Facts are shown
2
Humor makes people laugh
True
False
3
Testimonial- Famous people say they use the product
True
False
4
Nostalgia- Sentimental tone
False
True
5
Transfer/ Fantasy
Product will help the consumer imitate the celebrity
?
Transport you to a better place
It will change your life
6
Bandwagon
Pioneers used it
Persuading others- "Don't be left out"
Everybody is doing it
Newspapers are stored on it
7
Repetition
Repeated at least 4 times
Wash, rinse, repeat
lather, rinse, repeat
repeat, repeat, repeat
8
Sense appeal
smelling things
Sounds/pictures
9
Emotion
Love
Strong feelings are evoked
I feel nothing
Sadness