Sport Business

Question 1

Palmer, A. (2007) Introduction to Marketing. Pearson. Correct reference?

Accepted Answer

Why don't they just look it up in 'Cite them right'?

Question 2

Name all elements of the 'marketing communications mix'?

Accepted Answer

Sales promotion, Advertising, •Personal selling •Direct marketing, Public relations

Question 3

“Marketing is managing profitable customer relationships” Name author of quote

Accepted Answer

Kotler & Armstrong, 2013

Question 4

Name all barriers to successful marketing communications

Accepted Answer

Wrong message, Wrong target, Wrong method, Wrong time

Question 5

Skimming, penetration, loss leader -what P is this?

Accepted Answer

price

Question 6

Of the key concepts that must be grasped to understand the market place. Which is odd one out?

Accepted Answer

Brexit

Question 7

What's missing from the 7 P's of marketing? place, price, promotion, process, product, people

Accepted Answer

physical environment

Question 8

Select all that represent a 'solid approach to sports marketing':

Accepted Answer

Make it attractive to consumer, Communicate benefits, Highlight superiority, inform, instruct, persuade

Question 9

Choose all options that show how you create 'value for customers'?

Accepted Answer

Build profitable relationships, create customer satisfaction, Design a customer driven marketing strategy, Understand the marketplace; customer needs and wants

Question 10

Select all that say Marketing used to be about "telling and selling" but now its about...

Accepted Answer

satisfying customer needs, making selling unnecessary

Sport Business

Questions 10

Sport Business

Questions 10