NOCTI Marketing Study Guide

Media planners consider all BUT:

A ____ buys in bulk and sells to retailers

When the interest-rate changes so does the amount that a customer buys

You never need to worry about Antitrust Laws

_____ occurs when the producer sells goods and services directly to a consumer

Market research helps you find your:

Nonverbal communication is as important as verbal communication

Intensive distribution means they sell in a very limited number of stores

Stores can survive without an online presence

The type of economy changes how products can be sold

_____ is the single exposure to an ad message

How you market a product should change based on where it is sold

Broadcasting media includes: radio and TV

Who are the people who move a product from the manufacturer to the final customer?

Agents own the product they are selling

Selective distribution has a limited number of outlets in a given area

The geographics of your target market talk about where your target market ___.

Packaging helps with

You should not consider your competition when pricing

Trade shows help companies reach a specific consumer

Promotional advertising is:

Inferior goods are bought when the economy is ___

Advertising includes all BUT:

Internet banners are common forms of:

Institutional advertising creates goodwill in a marketplace

You should avoid bias in sampling

Print Media includes: newspapers, magazines, direct mail, sign, and billboards

Institutional advertising is used by non-profits

What is secondary data?

Media rates vary based on: media type and location

During what part of the product lifecycle do you do the most promotion?

Packaging helps with customer and product safety

Exclusive distribution involves distribution of a product in protected territories in an area

Companies try to lose their market share

Costs and expenses affect profits

You should always stereotype your (potential) customer

___ is the blend of the four marketing elements: Product, Price, Place, Promotion

What is GDP?

You should always keep the customer in mind

Sales forecasting is an attempt to estimate the ___ sales of an existing product.

Price discrimination is legal

What is channel management?

You should always keep your target market in mind

_____ includes: personality, attitudes, values, hobbies, interests, etc.

Mass Advertising enables companies to reach a small number of people

SWOT stands for

_____ includes: age, location, gender, location, income level, etc.

What is NOT a part of the product lifecycle?

One example of specialty media is a pen with a company logo on it

If a customer is angry you should:

Open-ended questions are yes or no questions

Integrated distribution means the manufacturer owns and runs their retail operation

____ the action or business of promoting and selling products of services