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Marketing Quiz
Marketing Quiz
15 terms
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StudBud Administration
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Intro to marketing quiz
Flashcards
15 cards
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Practice quiz
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Questions
15
Answers
1
True or False: Marketing is always about making money
False
True
2
True or False: Marketing is just advertising.
True
False
3
Specification for a product or service to match a need is_______
demand
product attributes
want
product description
4
A marketing strategy aimed at a specific market segment and designed to achieve a certain position in the buyer’s mind
Promotion
Positioning
Market segmentation
Repositioning
5
True or False: Marketing ensures exchanges occur.
True
False
6
An individual who buys the product or services for personal use is a
decision maker
marketer
consumer
costumer
7
True or False: Marketing is about making people believe your product is better than your competitor's product.
True
False
8
Price, quality, and reliability are some _______
immaterial attributes
saleable attributes
intangible attributes
tangible product attributes
9
True or False: Feasibility assessment is an important factor in concept development.
True
False
10
True or False: Marketing is proposing value.
False
True
11
True or False: A product idea can be converted into several product concepts.
False
True
12
True or False: Marketing is about making sure people who need your product get it.
True
False
13
Appearance, packaging material, label, and brand name are some _______.
saleable attributes
intangible attributes
immaterial attributes
tangible product attributes
14
An individual who buys the product or services for an organization or manufacturing and not for personal use is a _____
consumer
costumer
decision maker).
marketer
15
A _________ is a promise that an unmet consumer needs and the reason why new food product will satisfy the need
Service
Concept
Product idea
Product specification
