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Chapter 2: Services Marketing Concepts Applied Marketing for Hospitality and Tourism Flashcards | StudBud
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Chapter 2: Services Marketing Concepts Applied Marketing for Hospitality and Tourism
Chapter 2: Services Marketing Concepts Applied Marketing for Hospitality and Tourism
5 terms
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Questions
5
Answers
1
What is the way a person or group views an organization known as?
Tangible evidence
Tangible image
Organization image
Organization evidence
2
What is the best measure of service quality?
Customer retention
Low employee turnover
Profitability
Total sales
3
"Services that cannot be stored for later sale or use" is known as what?
Intangibility
Perishability
Service culture
Variability
4
The fact that services cannot be seen, tasted, felt, or smelled relates to which service characteristic?
Intangibility
Inseparability
Variability
Perishability
5
What describes "A pricing method using price as a means of matching demand with capacity"?
Demand management
Overbooking
Revenue management
Capacity management
