Electronic Media Entertainment Marketing Challenge

Question 1

The 2022 disney movie, "Lightyear" lost $118 million at the box office. On the BCG matrix "Lightyear" was a:

Accepted Answer

Dog

Question 2

Consumers spend discretionary income on entertainment?

Accepted Answer

True

Question 3

Summerfest, the world's largest musical festival, is an example of what pricing strategy?

Accepted Answer

Multi-bundling

Question 4

Use of music in TV ads, films and brands is known as?

Accepted Answer

Syncronization Deals

Question 5

Making Raya and the Last Dragon available in movie theaters and on Disney+ is an example of.

Accepted Answer

Place Utility

Question 6

Vinyl records are a part of this music revenue category.

Accepted Answer

Physical Sales

Question 7

The 2023 original movie, "Oppenheimer", made over $800 million at the box office. On the BCG matrix it was a...

Accepted Answer

Star

Question 8

Charging $650 per ticket for a Rolling Stones Concert is an example of this pricing strategy?

Accepted Answer

Prestige Pricing

Question 9

Is this an example of direct or indirect merchandising from Star Wars?

Accepted Answer

Direct

Question 10

Toyota's sponsorship of The Voice TV show is beneficial for Toyota because it…

Accepted Answer

increased business exposure

Question 11

Is this an example of direct or indirect merchandising from Star Wars?

Accepted Answer

Indirect

Question 12

IN 2023, the concert tour with the highest worldwide gross revenue was...

Accepted Answer

Taylor Swift

Question 13

Is this an example of direct or indirect merchandising?

Accepted Answer

Direct

Question 14

The "Social Media Effect" can have a significant impact on the product life cycle for musicians.

Accepted Answer

TRUE

Question 15

Name this concept, "copyright owner has the exclusive right to reproduce the copyrighted work."

Accepted Answer

Intellectual Property Rights

Questions 15