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What is customer loyalty?

What does SWOT stand for?

Marketing Fundamentals

10 terms·StudBud Administration·14 plays

Test your knowledge on the basic concepts and principles of marketing

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Questions 10

Answers

1
What does SWOT stand for?
Strengths, Weaknesses, Opportunities, Threats
Sales, Work, Opportunities, Targets
Strengths, Wins, Opportunities, Tactics
Strategy, Weaknesses, Options, Tactics
2
What is customer loyalty?
First-time buyers
Repeat purchases
Competitor's customers
One-time purchase
3
What is market segmentation?
Combining markets
Dividing market into groups
Targeting entire market
Ignoring market differences
4
What is a unique selling proposition?
Product's design
Product's distribution
Product's price
Distinctive benefit
5
True or false: Marketing is only advertising
False
True
6
What is brand equity?
Brand's market share
Brand's advertising
Value of a brand
Brand's logo
7
Which is a marketing mix element?
Profit
People
Price
Product
8
What is a product lifecycle?
Product's price
Stages of a product
Product's distribution
Product's design
9
Which is a market research method?
Branding
Pricing
Surveys
Advertising
10
What is a target market?
Everyone
Random people
Specific group
Competitors