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Introduction to Marketing Flashcards | StudBud
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Introduction to Marketing
What is a need?
What is a good?
Introduction to Marketing
8 terms
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StudBud Administration
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50 plays
Preliminary Marketing concepts.
Flashcards
8 cards
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Questions
8
Answers
1
What is a good?
An object that can be exchanged for services.
Something a business does for a customer.
A physical object that can be purchased.
Something that is morally right.
2
What is a need?
Something a person desires.
Something a human can not live without.
A potential purchase by a customer.
Something humans want to purchase.
3
What is a target market?
The process of segmenting a market into its separate parts.
The type of person a business aims to employ.
The most likely customer of a business.
The least likely customer of a business.
4
What is market research?
The creation of primary sources.
Surveys.
Interviews.
The gathering of information about a customer's preferences.
5
How do business's sell products? (Best answer)
By pricing appropriately.
By advertising.
By creating value in the minds of the consumer.
By exchanging money for goods and services.
6
What is a service?
The action of doing work for a person or business.
A physical object completed for a customer.
The action of producing a product for sale.
The action of working for a business.
7
What is a customer?
Someone who buys a product.
A person or organisation that purchases a good or service.
Someone who sells a product.
A person who makes costumes.
8
What are the 4 P's?
People, Place, Packaging, Product.
Positioning, Product, Price Promotion
Price, Place, Promotion, Packaging.
Price, Place, Product, Promotion.
