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M30. Chapter 11 Quiz Flashcards | StudBud
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M30. Chapter 11 Quiz
M30. Chapter 11 Quiz
10 terms
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#marketing
Flashcards
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Questions
10
Answers
1
Pricing decisions of specialty stores are typically based on low markups on high volume of prod
False
True
2
________ represent buyers or sellers on a more permanent basis than brokers.
A) Distributors
B) Franchisees
D) Retailers
C) Agents
3
Which type of retailer typically carries deep product assortments of narrow product lines?
D) discount stores
A) self-service retailers
B) specialty stores
C) warehouse clubs
4
Which of the following statements is true of retailing?
A) All retail stores are full-service retail stores
C) The largest type of retail outlet is a supermarket.
D) Services like banks, colleges & hospitals can be retailed
B) Department stores have narrow prod line & deep assortment
5
________ refer to two or more outlets that are commonly owned and controlled.
C) Specialty stores
B) Factory stores
D) Designer shops
A) Corporate chains
6
__ creates a seamless cross-channel buying exp. integrating in-store, online, & mobile shopping
C) Consolidation marketing
B) Omni-channel retailing
A) Shopper marketing
D) Online marketing
7
Which of the following is an impact of the Great Recession on retailing trends?
B) lower costs for retailers
D) longer retail life cycles
A) economic shift toward higher prices
C) tighter consumer spending patterns
8
Wholesalers most likely discourage less-profitable customers by ________.
B) carrying exclusive product lines
C) overseeing inventory control systems
D) adding service charges to small purchase orders
A) increasing product promotions
9
Which term refers to a giant specialty store with a very deep assortment of a product line?
D) department store
A) category killer
C) factory outlet
B) convenience store
10
_ refers to a group of retail biz built on a site that is planned, dev, owned & mgmt as a unit
B) warehouse
D) convenience store
C) shopping center
A) pop-up store
