6th Persuasive Techniques

Any authority position whether real or not isused to strengthen the argument

using simple phrases or words that sound good but have no real value or meaning

appeals to logic(reasoning/thinking)

your argument: a statement of debatable fact or opinion.

used to distract the audience by presenting a side issue not related to the topic

appeals to emotion

the group of people you are trying to persuade or sway.

An overstatement or excessive representation of more than istrue

words or phrases that are opposite of the other

Repeating a product, service, or position several times

An argument that plays upon a person’s emotionsin order to help with persuasion

Classifying a person or group according to some observed orimagined trait or behavior

a strong opinion for or against an issue

Use of facts, statistics, and descriptions thatcreate a sense of fear in the audience

statement made to lead in a wrong direction or mistaken action often deliberately

A person such as a celebrity to endorse a product or cause; using a truth, fact, or claim

appeals to ethics (right from wrong, your character)

Convince the audience that something is good because “everyone” is buying into it

The way in which someone views or perceives a particular topic.

the information or facts we use to support or back our claim.

words, phrases intended to inspire emotion in the reader;make you feel strongly about something