Chapter 11: Social Media Analytics and Audits

What question(s) should you ask when conducting a social media audit?

Selecting the best social media analytics tools depend on what three things?

Overall social media follower account plays a key role in the growth of your company on social media platforms

What is a social media audit?

Revenue is the metric that makes company executives take notice

Writing down all your social media accounts is unecessary

Number of followers, likes, shares, and sales are some important metrics to monitor

You want a negative ROI

This is considered one of the best ways to prove the value of social media marketing

You should look for post consistency, engagement, and target audience presence when analyzing social media profiles

The process of gathering and analyzing data and behavior from social media profiles &using it to make better decisions

This type of traffic is made up of visitors to your websites that arrived from another source

Audience growth is not one of the key metrics to monitor

Metrics aren't important to Social Media Analytics

KPI stands for...

Most free social media analytics tools only exist for...

Analytics is described as using historical data to...

ROI stands for...

What is one thing you should check for in the brand consistency step of a social media audit?

Brand Mentions are measured by...