2. Which of the following is a type of primary research?

Conducting surveys with customers

6. What is a focus group?

A small group of people discussing a product or service

3. What does 'secondary research' involve?

Analyzing data collected by other organizations

4. Which of the following is an example of qualitative research?

A focus group discussing customer experiences

5. What is a disadvantage of using surveys for market research?

Responses may be biased or inaccurate

1. What is the main purpose of market research?

To understand customer needs and market trends

10. What does PESTLE analysis help businesses understand?

External factors affecting them

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Market Research and Analysis

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Students should be able to understand about market research techniques and analysis tools that can be used in the travel and tourism industry.

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Questions 10

Answers

1
2. Which of the following is a type of primary research?
Observing competitors' strategies
Conducting surveys with customers
Analyzing existing industry reports
Reviewing historical sales data
2
6. What is a focus group?
A large online survey
A type of data collection from secondary sources
A way of analyzing statistical data
A small group of people discussing a product or service
3
8. What type of data is gathered through observations in a store?
Qualitative data
Quantitative data
Primary data
Secondary data
4
3. What does 'secondary research' involve?
Analyzing data collected by other organizations
Observing the behavior of customers in real-time
Conducting focus groups with consumers
Collecting new data through interviews
5
4. Which of the following is an example of qualitative research?
A survey asking about age and income
A focus group discussing customer experiences
Analyzing the monthly sales figures
Counting the number of customers in a store
6
7. Which of the following is NOT a method of data collection in market research?
Telephone marketing
Focus groups
Competitor analysis
Interviews
7
5. What is a disadvantage of using surveys for market research?
Responses may be biased or inaccurate
They provide real-time data
They are inexpensive to conduct
They can gather large amounts of data quickly
8
1. What is the main purpose of market research?
To make random decisions
To understand customer needs and market trends
To design advertisements
To increase the prices of products
9
10. What does PESTLE analysis help businesses understand?
Their marketing budget
Customer satisfaction only
Staff performance
External factors affecting them
10
9. Which of the following is an example of a weakness for a travel agency?
Strong customer service
Poor online booking system
Great location near a train station
A wide range of tour packages

Market Research and Analysis Flashcards | StudBud